--- title: How Digital Product Passports are Doubling Product Value description: The DPP mandate is approaching fast, and for the fashion industry, there’s no dodging it. For many brands, it feels like a regulatory headache in the making. In fact, a recent Bain & Company survey found that 90% of brands view the DPP as just more red tape. image: https://blog.charmingtrim.com/hubfs/1754035055627.jpeg --- # CHARMING INSIGHTS ##### A blog from Charming dedicated to consumer preferences, retail, and technology ### SIGN UP FOR OUR NEWSLETTER [Back To blog](https://blog.charmingtrim.com/) ###### 3 min read # [How Digital Product Passports are Doubling Product Value](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) Aug 18, 2025 12:14:32 PM [** share ](http://www.facebook.com/share.php?u=https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value&utm_medium=social&utm_source=facebook) [** share ](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value&utm_medium=social&utm_source=linkedin) [** Tweet ](https://twitter.com/intent/tweet?original_referer=https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value&utm_medium=social&utm_source=twitter&url=https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) The DPP mandate is approaching fast, and for the fashion industry, there’s no dodging it. For many brands, it feels like a regulatory headache in the making. In fact, a recent [Bain & Company survey](https://www.bain.com/insights/digital-product-passports-introduce-new-sources-of-value/) found that [90% of brands](https://www.bain.com/about/media-center/press-releases/20252/digital-product-passports-could-double-fashion-products-lifetime-value--with-consumers-reaping-the-rewards/) view the DPP as just more red tape. To be fair, implementing a DPP is no small task, but more and more companies are making the investment. And it’s not just niche brands leading the charge. Brands like Louis Vuitton, Dior, and Kontoor Brands are adopting DPPs well before the legal deadline. Why? Because DPPs are reshaping how consumers define value. They’re designed to influence how and why people buy. The real question is: will your brand be playing catch-up, or capitalizing on this shift? ## Current consumer trends Before we look at how DPPs will change the game, it’s important to understand what’s already driving consumer behavior. Generational trends have long influenced the market, and today, Gen Z and millennials are demonstrating distinct preferences. [Gen Z is the most likely generation to purchase secondhand, closely followed by millennials](https://www.statista.com/statistics/1497931/consumers-most-likely-to-buy-secondhand-clothes-in-the-united-states/). Together, these groups are projected to account for [48% of global retail spend by 2030.](https://explodingtopics.com/blog/gen-z-spending) And their behavior is already driving major market shifts: - The [resale market is growing 3x faster](https://www.ecommercebytes.com/2025/06/28/ebay-smells-opportunity-in-eus-digital-product-passport-mandate/) than the global apparel market overall - The global secondhand apparel market reached [$230 billion in 2024](https://www.ecommercebytes.com/2025/06/28/ebay-smells-opportunity-in-eus-digital-product-passport-mandate/) When consumers do choose to buy new garments, quality is a top priority. [34% of apparel shoppers](https://business.rakuten.com/consumers-are-investing-in-self-care-quality-and-experiences-how-theyre-making-smarter-spending-choices-on-what-matters-most/) say they’re buying fewer items but opting for higher-quality, longer-lasting pieces. And this isn’t just aspirational; consumer spending reflects the shift. Fast fashion purchases [dropped by 30% in 2024](https://business.rakuten.com/consumers-are-investing-in-self-care-quality-and-experiences-how-theyre-making-smarter-spending-choices-on-what-matters-most/), while luxury [spending rose by 7%.](https://business.rakuten.com/consumers-are-investing-in-self-care-quality-and-experiences-how-theyre-making-smarter-spending-choices-on-what-matters-most/) Resale value is also becoming a purchase factor. According to resale-as-a-service provider Brandback, displaying a product’s resale value at checkout can [increase conversion rates by 5–15%.](https://www.voguebusiness.com/story/consumers/closing-the-loop-on-resales-profitability-problem) ## How DPPs will drive consumer trends The reality is that DPPs won’t create entirely new consumer behavior; they’ll amplify the ones already taking root. DPPs are projected to [double the lifetime value](https://www.ecommercebytes.com/2025/06/28/ebay-smells-opportunity-in-eus-digital-product-passport-mandate/) of fashion products. With the increased transparency around quality and condition, [resale values could rise by up to 65%.](https://www.ecommercebytes.com/2025/06/28/ebay-smells-opportunity-in-eus-digital-product-passport-mandate/) That’s a whole new layer of value being delivered to consumers — value that directly aligns with what they care about. Innovative brands are already recognizing this and leaning in. They’re building DPPs not just to meet regulatory requirements, but to enhance the customer experience, communicate product quality, and [strengthen long-term trust.](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) ## Brands already using DPPs Luxury leaders like Tod’s and Mugler, along with mid-tier innovators like Nobody’s Child or Studio Anneloes, are already ahead of the curve, registering millions of products on blockchain. These digital certificates of ownership and authenticity build buyer confidence and [streamline resale.](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) The brands making moves now aren’t just preparing for regulations — they’re unlocking new value and positioning themselves for the future. Ready to do the same? [Schedule a consultation with Charming today!](https://www.charmingtrim.com/contact-us) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) ![Andy Van Duyse](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/lazy-imgs/lazy-img-200x200.png) #### Written by [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) ###### [** Previous Post](https://blog.charmingtrim.com/primway/charming-is-now-charming-france) [![](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/gfx/feat-img-temp.jpg)](https://blog.charmingtrim.com/primway/charming-is-now-charming-france) ###### [Primway/Charming is now Charming (France)](https://blog.charmingtrim.com/primway/charming-is-now-charming-france) ###### [Next Post **](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) [![](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/gfx/feat-img-temp.jpg)](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) ###### [See the Future of Apparel Transparency and Circularity at Circular Textile Days](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) ### Featured ### Posts by Tag - [sustainability (24)](https://blog.charmingtrim.com/tag/sustainability) - [DPP (20)](https://blog.charmingtrim.com/tag/dpp) - [RFID (14)](https://blog.charmingtrim.com/tag/rfid) - [digital product passport (DPP) (13)](https://blog.charmingtrim.com/tag/digital-product-passport-dpp) - [Charming.Digi (12)](https://blog.charmingtrim.com/tag/charming-digi) - [supply chain (7)](https://blog.charmingtrim.com/tag/supply-chain) - [Events (6)](https://blog.charmingtrim.com/tag/events) - [Labels (6)](https://blog.charmingtrim.com/tag/labels) - [Laws (6)](https://blog.charmingtrim.com/tag/laws) - [consumer insights (5)](https://blog.charmingtrim.com/tag/consumer-insights) - [circularity (4)](https://blog.charmingtrim.com/tag/circularity) - [Apparel (3)](https://blog.charmingtrim.com/tag/apparel) - [Certification (3)](https://blog.charmingtrim.com/tag/certification) - [PFAS (2)](https://blog.charmingtrim.com/tag/pfas) - [Tariffs (2)](https://blog.charmingtrim.com/tag/tariffs) - [brand (2)](https://blog.charmingtrim.com/tag/brand) - [digital labeling (2)](https://blog.charmingtrim.com/tag/digital-labeling) - [nfc (2)](https://blog.charmingtrim.com/tag/nfc) - [Cost Cutting (1)](https://blog.charmingtrim.com/tag/cost-cutting) - [Global Sourcing (1)](https://blog.charmingtrim.com/tag/global-sourcing) - [In Plant Printing (1)](https://blog.charmingtrim.com/tag/in-plant-printing) - [Nearshoring (1)](https://blog.charmingtrim.com/tag/nearshoring) - [QR (1)](https://blog.charmingtrim.com/tag/qr) - [Regulations (1)](https://blog.charmingtrim.com/tag/regulations) - [Smart Packaging (1)](https://blog.charmingtrim.com/tag/smart-packaging) - [Traceability (1)](https://blog.charmingtrim.com/tag/traceability) - [heat transfers (1)](https://blog.charmingtrim.com/tag/heat-transfers) [See all](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value#) ### Sign up for updates       [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC560BAQEd_tlSQ08hRw%2Fcompany-logo_400_400%2F0%2F1630582539667%2Flowatag_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DZeKKPX2ZDL-3Ux9DxbsvPBBBtRRimqt-_glUlzjiTHY) ](https://www.linkedin.com/company/charmingtrims/) [/CHARMING ](https://www.linkedin.com/company/charmingtrims/) 5 days ago Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implementation of the DPP for apparel and retail is officially set for 2027. 👇Take a look at the roadmap document below, feel free to download and share it with your connections in the apparel and retail industry. There's important work ahead of us! [#dpp](https://www.linkedin.com/feed/hashtag/dpp/) [#traceability](https://www.linkedin.com/feed/hashtag/traceability/) [#circularity](https://www.linkedin.com/feed/hashtag/circularity/) ‍‍‍‍ Read more ![Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implemen...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD4E1FAQFPMsqPHqqdPQ%2Ffeedshare-document-cover-images_1920%2F0%2F1709886179396%3Fe%3D1710928800%26v%3Dbeta%26t%3DVjwku_vfYE4RNUJqUQ8KQviVxt-lJjcv-Cb8yqIIVNI)   [  17 ](https://www.linkedin.com/posts/charmingtrims_roadmap-dpp-activity-7171784411384922113-GXK1?utm_source=share&utm_medium=member_desktop)   Share [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC4D0BAQHdBeqQFyaSAA%2Fcompany-logo_400_400%2F0%2F1668530079764%2Fcirpass_dpp_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DttDuHIpXb7ixWDtZkArJ3QTZBxu4hG6I822Qv-GT8Is) ](https://www.linkedin.com/company/cirpass-dpp/) [CIRPASS - Digital Product Passport ](https://www.linkedin.com/company/cirpass-dpp/) March 1 The CIRPASS - Digital Product Passport final event is just around the corner! Have you registered already? No? 😱 Make sure to save your spot now > [https://lnkd.in/dVwEe2EZ](https://lnkd.in/dVwEe2EZ) 🗓The event will start at 9h30 CET - (5 March 2024) Consult the full event agenda > [https://lnkd.in/d-U3Zqra](https://lnkd.in/d-U3Zqra)  🔗 𝗟𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 𝗹𝗶𝗻𝗸 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲: On the day of the event, you will be able to connect on this link > [https://lnkd.in/gEZs3XiX](https://lnkd.in/gEZs3XiX) ❓❓𝗟𝗶𝘃𝗲 𝗤&𝗔 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗹𝗶𝗱𝗼 During the event, we will be conducting the Q&A sessions exclusively through Slido. Ask your questions to the experts on this link > [https://lnkd.in/gtgJ5bek](https://lnkd.in/gtgJ5bek) ------- Battery Pass Commissariat a l'Energie Atomique et aux Energies Alternatives, CEA-List, SLR Consulting, Fraunhofer-Gesellschaft, Wuppertal Institute for Climate, Environment and Energy, Chalmers Industriteknik, VDE, DKE, +ImpaKT Luxembourg S.à.r.l, F6S Innovation, GS1 in Europe, Politecnico di Milano, circular.fashion, DIGITALEUROPE, EIT InnoEnergy, Delft University of Technology, TalTech – Tallinn University of Technology, Veltha, Energy Web, Bundesanstalt für Materialforschung und -prüfung , SyncForce, Innovalia Association, Textile Exchange , Responsible Business Alliance, Worldline, RISE Research Institutes of Sweden, iPoint Systems, Global Electronics Council, Avery Dennison, Global Battery Alliance, Global Textile Scheme GmbH Read more ![The CIRPASS - Digital Product Passport final event is just around the corner!Have you registered ...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD5622AQEV3zB6tmtO2w%2Ffeedshare-shrink_2048_1536%2F0%2F1709204357535%3Fe%3D1713398400%26v%3Dbeta%26t%3DhN0m0YNqMucwkHl8h5b911OBhB2H3ywNZaNCcIaNoV0)   [  11 ](https://www.linkedin.com/posts/charmingtrims_the-cirpass-digital-product-passport-final-activity-7170689287410171904-qGbS?utm_source=share&utm_medium=member_desktop)   Share