--- title: Primway/Charming is now Charming (France) description: We’re pleased to share that our long-standing partner in France, formerly known as Primway/Charming, is now officially operating under a single, unified name — Charming. image: https://blog.charmingtrim.com/hubfs/CharmingLogoinSvg.svg --- # CHARMING INSIGHTS ##### A blog from Charming dedicated to consumer preferences, retail, and technology ### SIGN UP FOR OUR NEWSLETTER [Back To blog](https://blog.charmingtrim.com/) ###### 2 min read # [Primway/Charming is now Charming (France)](https://blog.charmingtrim.com/primway/charming-is-now-charming-france) Aug 14, 2025 4:33:25 PM [** share ](http://www.facebook.com/share.php?u=https://blog.charmingtrim.com/primway/charming-is-now-charming-france&utm_medium=social&utm_source=facebook) [** share ](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.charmingtrim.com/primway/charming-is-now-charming-france&utm_medium=social&utm_source=linkedin) [** Tweet ](https://twitter.com/intent/tweet?original_referer=https://blog.charmingtrim.com/primway/charming-is-now-charming-france&utm_medium=social&utm_source=twitter&url=https://blog.charmingtrim.com/primway/charming-is-now-charming-france&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) We’re pleased to share that our long-standing partner in France, formerly known as Primway/Charming, is now officially operating under a single, unified name — Charming. While the name has changed, everything our customers value stays the same. For the past two years, Charming has partnered with Primway to deliver smart, sustainable, and scalable solutions with care and expertise. ## What’s changing?  Aside from the name, nothing is changing. You’ll continue to receive the same high-quality service and support you’ve come to expect. Based in France, the team brings more than 15 years of experience supporting fashion and retail brands with tailored labeling, packaging, and printed communication materials. Their technical expertise and customer-first approach remain at the heart of everything we do. ### A full suite of premium products Charming (France) continues to offer the [complete Charming product range](https://blog.charmingtrim.com/all-things-charming-how-we-support-your-trim-packaging-needs), including: - **Digital label technology**: RFID, EAS, NFC, and DPP solutions - **Premium labeling**: Hang tags, woven & printed labels, badges, patches, etc. - **Variable data items**: Care labels, price tickets, stickers, etc. - **Eco-conscious packaging: **Boxes, envelopes, and a variety of bag styles ### A local hub for faster, more efficient service Along with our product range, we have [dedicated infrastructure to support your business needs](https://blog.charmingtrim.com/global-sourcing-local-support-how-we-operate-across-regions). Charming France continues to play a critical role in our global operations, providing customers with: - **Local manufacturing**: Our facilities are equipped for offset and digital printing of variable data items, like care labels and price tickets. Having local manufacturing reduces lead times and gives your brand greater flexibility. - **Regional dispatch center**: Charming’s French dispatch center provides streamlined access to locally and internationally produced goods. Products from other Charming facilities are stored in France, then picked, packed, and shipped according to vendor call-off orders, reducing lead times and lowering freight costs. - **Dedicated customer service:** The France-based team is committed to supporting European vendor call-offs with responsive and reliable service, ensuring smooth coordination and quick turnarounds. - **Local sales force:** We believe in the power of personal connection. Our local sales team understands your region and your business, and they’re ready to help brands and retailers build scalable, globally aligned programs. ## What this means for you Whether you’ve partnered with Charming (France) for years or are just getting started, our goal remains the same: to make it easy for your brand to access premium solutions with dependable delivery and personalized support. Let’s talk. Reach out to your local Charming representative or [contact us today](https://www.charmingtrim.com/contact-us) to explore how we can support your next project. ![CHARMING STAFF](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/lazy-imgs/lazy-img-200x200.png) #### Written by [CHARMING STAFF](https://blog.charmingtrim.com/author/charming-staff) ###### [** Previous Post](https://blog.charmingtrim.com/charming-proudly-sponsors-aafas-traceability-sustainability-conference) [![](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/gfx/feat-img-temp.jpg)](https://blog.charmingtrim.com/charming-proudly-sponsors-aafas-traceability-sustainability-conference) ###### [Charming Proudly Sponsors AAFA’s Traceability & Sustainability Conference](https://blog.charmingtrim.com/charming-proudly-sponsors-aafas-traceability-sustainability-conference) ###### [Next Post **](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) [![](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/gfx/feat-img-temp.jpg)](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) ###### [How Digital Product Passports are Doubling Product Value](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) ### Featured ### Posts by Tag - [sustainability (24)](https://blog.charmingtrim.com/tag/sustainability) - [DPP (20)](https://blog.charmingtrim.com/tag/dpp) - [RFID (14)](https://blog.charmingtrim.com/tag/rfid) - [digital product passport (DPP) (13)](https://blog.charmingtrim.com/tag/digital-product-passport-dpp) - [Charming.Digi (12)](https://blog.charmingtrim.com/tag/charming-digi) - [supply chain (7)](https://blog.charmingtrim.com/tag/supply-chain) - [Events (6)](https://blog.charmingtrim.com/tag/events) - [Labels (6)](https://blog.charmingtrim.com/tag/labels) - [Laws (6)](https://blog.charmingtrim.com/tag/laws) - [consumer insights (5)](https://blog.charmingtrim.com/tag/consumer-insights) - [circularity (4)](https://blog.charmingtrim.com/tag/circularity) - [Apparel (3)](https://blog.charmingtrim.com/tag/apparel) - [Certification (3)](https://blog.charmingtrim.com/tag/certification) - [PFAS (2)](https://blog.charmingtrim.com/tag/pfas) - [Tariffs (2)](https://blog.charmingtrim.com/tag/tariffs) - [brand (2)](https://blog.charmingtrim.com/tag/brand) - [digital labeling (2)](https://blog.charmingtrim.com/tag/digital-labeling) - [nfc (2)](https://blog.charmingtrim.com/tag/nfc) - [Cost Cutting (1)](https://blog.charmingtrim.com/tag/cost-cutting) - [Global Sourcing (1)](https://blog.charmingtrim.com/tag/global-sourcing) - [In Plant Printing (1)](https://blog.charmingtrim.com/tag/in-plant-printing) - [Nearshoring (1)](https://blog.charmingtrim.com/tag/nearshoring) - [QR (1)](https://blog.charmingtrim.com/tag/qr) - [Regulations (1)](https://blog.charmingtrim.com/tag/regulations) - [Smart Packaging (1)](https://blog.charmingtrim.com/tag/smart-packaging) - [Traceability (1)](https://blog.charmingtrim.com/tag/traceability) - [heat transfers (1)](https://blog.charmingtrim.com/tag/heat-transfers) [See all](https://blog.charmingtrim.com/primway/charming-is-now-charming-france#) ### Sign up for updates       [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC560BAQEd_tlSQ08hRw%2Fcompany-logo_400_400%2F0%2F1630582539667%2Flowatag_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DZeKKPX2ZDL-3Ux9DxbsvPBBBtRRimqt-_glUlzjiTHY) ](https://www.linkedin.com/company/charmingtrims/) [/CHARMING ](https://www.linkedin.com/company/charmingtrims/) 5 days ago Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implementation of the DPP for apparel and retail is officially set for 2027. 👇Take a look at the roadmap document below, feel free to download and share it with your connections in the apparel and retail industry. There's important work ahead of us! [#dpp](https://www.linkedin.com/feed/hashtag/dpp/) [#traceability](https://www.linkedin.com/feed/hashtag/traceability/) [#circularity](https://www.linkedin.com/feed/hashtag/circularity/) ‍‍‍‍ Read more ![Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implemen...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD4E1FAQFPMsqPHqqdPQ%2Ffeedshare-document-cover-images_1920%2F0%2F1709886179396%3Fe%3D1710928800%26v%3Dbeta%26t%3DVjwku_vfYE4RNUJqUQ8KQviVxt-lJjcv-Cb8yqIIVNI)   [  17 ](https://www.linkedin.com/posts/charmingtrims_roadmap-dpp-activity-7171784411384922113-GXK1?utm_source=share&utm_medium=member_desktop)   Share [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC4D0BAQHdBeqQFyaSAA%2Fcompany-logo_400_400%2F0%2F1668530079764%2Fcirpass_dpp_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DttDuHIpXb7ixWDtZkArJ3QTZBxu4hG6I822Qv-GT8Is) ](https://www.linkedin.com/company/cirpass-dpp/) [CIRPASS - Digital Product Passport ](https://www.linkedin.com/company/cirpass-dpp/) March 1 The CIRPASS - Digital Product Passport final event is just around the corner! Have you registered already? No? 😱 Make sure to save your spot now > [https://lnkd.in/dVwEe2EZ](https://lnkd.in/dVwEe2EZ) 🗓The event will start at 9h30 CET - (5 March 2024) Consult the full event agenda > [https://lnkd.in/d-U3Zqra](https://lnkd.in/d-U3Zqra)  🔗 𝗟𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 𝗹𝗶𝗻𝗸 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲: On the day of the event, you will be able to connect on this link > [https://lnkd.in/gEZs3XiX](https://lnkd.in/gEZs3XiX) ❓❓𝗟𝗶𝘃𝗲 𝗤&𝗔 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗹𝗶𝗱𝗼 During the event, we will be conducting the Q&A sessions exclusively through Slido. Ask your questions to the experts on this link > [https://lnkd.in/gtgJ5bek](https://lnkd.in/gtgJ5bek) ------- Battery Pass Commissariat a l'Energie Atomique et aux Energies Alternatives, CEA-List, SLR Consulting, Fraunhofer-Gesellschaft, Wuppertal Institute for Climate, Environment and Energy, Chalmers Industriteknik, VDE, DKE, +ImpaKT Luxembourg S.à.r.l, F6S Innovation, GS1 in Europe, Politecnico di Milano, circular.fashion, DIGITALEUROPE, EIT InnoEnergy, Delft University of Technology, TalTech – Tallinn University of Technology, Veltha, Energy Web, Bundesanstalt für Materialforschung und -prüfung , SyncForce, Innovalia Association, Textile Exchange , Responsible Business Alliance, Worldline, RISE Research Institutes of Sweden, iPoint Systems, Global Electronics Council, Avery Dennison, Global Battery Alliance, Global Textile Scheme GmbH Read more ![The CIRPASS - Digital Product Passport final event is just around the corner!Have you registered ...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD5622AQEV3zB6tmtO2w%2Ffeedshare-shrink_2048_1536%2F0%2F1709204357535%3Fe%3D1713398400%26v%3Dbeta%26t%3DhN0m0YNqMucwkHl8h5b911OBhB2H3ywNZaNCcIaNoV0)   [  11 ](https://www.linkedin.com/posts/charmingtrims_the-cirpass-digital-product-passport-final-activity-7170689287410171904-qGbS?utm_source=share&utm_medium=member_desktop)   Share