CHARMING INSIGHTS

With the United States election behind us, the manufacturing industry (and the world) are anticipating some major changes. As is the case every election cycle, shifts in Presidential party and Congressional control come with a lot of unknowns for brands.

In today’s business world, sustainability is no longer just a buzzword—it's a critical factor in driving consumer trust and long-term success. With the rise of "greenwashing,” where companies market unsubstantiated claims about their environmental impact, as well as the lawsuits that follow behind, consumers quickly become skeptical. So, how can your company stand out and prove that its dedication to sustainability is genuine?

California’s always been a trendsetter in the fashion industry, but they’re taking trends to the next level, spurring global transformations that go deeper than style. At the forefront of the sustainable fashion movement, California businesses and leaders are redefining what it means to be a green brand. 

American brands are struggling to navigate modern commerce, with consumers and policymakers leading the charge for more accountability when it comes to sustainable fashion. With slow progress on all ends, brands and retailers are struggling to reconcile business growth with transparent environmental responsibility.

Every clothing company's brand identity is woven into the fabric of its products. However, as business evolves, the brand image may start to fray. Outdated logos, inconsistent messaging, and changing consumer expectations can signal that it is time for a refresh. 

In a groundbreaking move, the United States has taken a serious step toward sustainability with the launch of the Slow Fashion Caucus. This first-ever congressional effort, led by Congresswoman Chellie Pingree (D-Maine) alongside Reps. Marie Gluesenkamp Perez (D-Wash.) and Sydney Kamlager-Dove (D-Calif.), was unveiled in July to address pollution and exploitation plaguing the fast fashion industry. 

Every time you turn around, new recycled materials pop up—from car bumpers and egg cartons to cans and bottles. And the textile industry is no different.

Driven by looming headlines, increasing consumer demand, and the desire for a circular economy, minimizing waste via recycling and reuse is not just a trend: it’s an expectation. But it’s important to note that not all recycled materials are created equal, creating challenges and opportunities for both brands and consumers.

As we’ve written about before, the European Union’s (EU) movement toward Digital Product Passport (DPP) mandates is a transformative initiative set to revolutionize supply chains worldwide. 

As buyers grow more climate-aware, and as the global need for sustainability in manufacturing grows, the Securities & Exchange Commission has finally adopted a set of rules on climate-related disclosures. To protect consumers, investors, and the planet, businesses will now need to disclose important information about climate-related risks and beyond. 

It’s no secret that the fashion industry continues to find itself at a crossroads, grappling with ever changing sustainability and circularity requirements. Let’s dive into the key problems brands face as policies change and explore why a digital product passport solution emerges as a critical tool—both from an environmental compliance standpoint and to help the industry achieve a more sustainable future.