--- title: CHARMING INSIGHTS | DPP description: DPP | A blog from Charming dedicated to consumer preferences, retail, and technology. --- # CHARMING INSIGHTS ##### A blog from Charming dedicated to consumer preferences, retail, and technology ### SIGN UP FOR OUR NEWSLETTER [Back To blog](https://blog.charmingtrim.com/) ###### 3 min read ## [How small brands can start a DPP program](https://blog.charmingtrim.com/how-small-brands-can-start-a-dpp-program) By [Neil Greenhalgh](https://blog.charmingtrim.com/author/neil-greenhalgh) on Jun 19, 2026 4:11:45 PM [![](https://blog.charmingtrim.com/hubfs/NEW%20GDPR%20IMAGE.png) ](https://blog.charmingtrim.com/how-small-brands-can-start-a-dpp-program) Over the last few years, transparency rules have been showing up all over the world, and now they're locking into place. [Read more](https://blog.charmingtrim.com/how-small-brands-can-start-a-dpp-program) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) ###### 3 min read ## [How Compliance Unlocks the Second-Hand Opportunity](https://blog.charmingtrim.com/how-compliance-unlocks-the-second-hand-opportunity) By [CHARMING STAFF](https://blog.charmingtrim.com/author/charming-staff) on Nov 17, 2025 12:00:00 PM [![](https://blog.charmingtrim.com/hubfs/circularity.jpg) ](https://blog.charmingtrim.com/how-compliance-unlocks-the-second-hand-opportunity) The second-hand apparel market is redefining the future of fashion. With projections that the market will [double in size](https://cf-assets-tup.thredup.com/resale_report/2025/ThredUp_Resale_Report_2025.pdf) within the next five years, apparel organizations are looking for opportunities to get in on the action. [Read more](https://blog.charmingtrim.com/how-compliance-unlocks-the-second-hand-opportunity) ###### Topics: [circularity](https://blog.charmingtrim.com/topic/circularity) [DPP](https://blog.charmingtrim.com/topic/dpp) [Certification](https://blog.charmingtrim.com/topic/certification) ###### 2 min read ## [See the Future of Apparel Transparency and Circularity at Circular Textile Days](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Sep 4, 2025 11:05:44 AM [![](https://blog.charmingtrim.com/hubfs/Charming_Circular_Days%20(1).jpg) ](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) The fashion industry has already made important progress toward a circular economy. Brands have shown real commitment to lowering their impact by using recycled fabrics and [reducing packaging waste](https://blog.charmingtrim.com/manufacturing-smarter-how-to-practically-approach-sustainability). Now circularity is the goal, keeping products in use longer and connecting every stage of their journey through a digital identity. [Read more](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) ###### 3 min read ## [How Digital Product Passports are Doubling Product Value](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Aug 18, 2025 12:14:32 PM [![](https://blog.charmingtrim.com/hubfs/1754035055627.jpeg) ](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) The DPP mandate is approaching fast, and for the fashion industry, there’s no dodging it. For many brands, it feels like a regulatory headache in the making. In fact, a recent [Bain & Company survey](https://www.bain.com/insights/digital-product-passports-introduce-new-sources-of-value/) found that [90% of brands](https://www.bain.com/about/media-center/press-releases/20252/digital-product-passports-could-double-fashion-products-lifetime-value--with-consumers-reaping-the-rewards/) view the DPP as just more red tape. [Read more](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) ###### 3 min read ## [Why Digital Product Passports Belong in Your Marketing Strategy](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Apr 11, 2025 10:37:07 AM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-08-20%20at%203.24.11%20PM.png) ](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) Consumer behavior is evolving fast. Shoppers are more informed, selective, and value-driven than ever. In fact, [81% of consumers research products](https://saleslion.io/sales-statistics/81-of-shoppers-research-their-product-online-before-purchasing/) online before making a purchase, and a key part of that research is the brand’s story. For [68% of consumers](https://www.businessdasher.com/storytelling-statistics/#:~:text=Storytelling%20increases%20the%20value%20of,20%25%20increase%20in%20customer%20loyalty.), brand storytelling directly influences their buying decisions. [Read more](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 2 min read ## [Sustainability Isn't Just a Buzzword — It's a Compliance Necessity](https://blog.charmingtrim.com/sustainability-isnt-just-a-buzzword-its-a-compliance-necessity) By [Rich Ringeisen](https://blog.charmingtrim.com/author/rich-ringeisen) on Feb 17, 2025 12:00:00 AM [![](https://blog.charmingtrim.com/hubfs/Website%20Images%20Phase%201%20/01Sustainability-Design-1800x559.png) ](https://blog.charmingtrim.com/sustainability-isnt-just-a-buzzword-its-a-compliance-necessity) Sustainable practices have historically been viewed as a financial burden rather than a driver of profitability. But, things are changing. Governments worldwide are creating legislation to promote sustainability. As global and U.S. regulations continue to evolve, sustainability is no longer optional; it’s a necessity. Businesses that fail to adhere to sustainability regulations risk fines, reputational damage, and disruption to imports/exports. [Read more](https://blog.charmingtrim.com/sustainability-isnt-just-a-buzzword-its-a-compliance-necessity) ###### Topics: [sustainability](https://blog.charmingtrim.com/topic/sustainability) [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 3 min read ## [The Reselling Market Potential with Charming.DIGI DPP](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Feb 11, 2025 12:00:00 AM [![](https://blog.charmingtrim.com/hubfs/Marketing_Resell_01.png) ](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) The resale market is booming, and according to the latest Consumer Edge report, it’s growing at an even faster rate than traditional retail. This shift is transforming the way consumers view consumption, sustainability, and product value.  [Read more](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 5 min read ## [The Shift Toward Sustainable Textiles: How DPP Empowers Brands and Customers](https://blog.charmingtrim.com/the-shift-toward-sustainable-textiles-how-dpp-empowers-brands-and-customers) By [Neil Greenhalgh](https://blog.charmingtrim.com/author/neil-greenhalgh) on Feb 3, 2025 9:00:00 AM [![](https://blog.charmingtrim.com/hubfs/Blog%20Banners_WC.png) ](https://blog.charmingtrim.com/the-shift-toward-sustainable-textiles-how-dpp-empowers-brands-and-customers) Textile waste and unsustainable fashion practices aren’t new concerns, but consumers, companies, and governments worldwide are increasingly recognizing the environmental, social, and economic toll.  [Read more](https://blog.charmingtrim.com/the-shift-toward-sustainable-textiles-how-dpp-empowers-brands-and-customers) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) ###### 3 min read ## [The Why and How of Data Collection for DPP](https://blog.charmingtrim.com/the-why-and-how-of-data-collection-for-dpp) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Jan 2, 2025 5:11:38 PM [![](https://blog.charmingtrim.com/hubfs/SaaS_Iso_02_600.png) ](https://blog.charmingtrim.com/the-why-and-how-of-data-collection-for-dpp) You can think of the [digital product passport (DPP)](https://www.charmingtrim.com/digi) as a digital filing cabinet — it safely stores the most important product data for individual products or product batches moving through the supply chain.  [Read more](https://blog.charmingtrim.com/the-why-and-how-of-data-collection-for-dpp) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) ###### 4 min read ## [Elevating Care Instructions with a Digital Product Passport](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Nov 5, 2024 12:53:18 PM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-11-05%20at%2012.52.34%20PM.png) ](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) You’ve taken the time to create high-quality, sustainable garments for your customers — but you’ve got to bring your market up to speed on how to take good care of them. A laundry disaster drives your customers away and undermines the intention you’ve put into your garments to create sustainable, lasting garments. The average consumer does not know how to care for their garments properly. With a [Digital Product Passport,](https://blog.charmingtrim.com/how-apparel-manufacturers-and-retailers-can-learn-to-love-the-digital-product-passport-dpp) you can provide clear care instructions that can help your consumers avoid those major laundry mishaps. [Read more](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) [All posts](https://blog.charmingtrim.com/all) [Next ** ](https://blog.charmingtrim.com/tag/dpp/page/2) ### Featured ### Posts by Tag - [sustainability (24)](https://blog.charmingtrim.com/tag/sustainability) - [DPP (20)](https://blog.charmingtrim.com/tag/dpp) - [RFID (14)](https://blog.charmingtrim.com/tag/rfid) - [digital product passport (DPP) (13)](https://blog.charmingtrim.com/tag/digital-product-passport-dpp) - [Charming.Digi (12)](https://blog.charmingtrim.com/tag/charming-digi) - [supply chain (7)](https://blog.charmingtrim.com/tag/supply-chain) - [Events (6)](https://blog.charmingtrim.com/tag/events) - [Labels (6)](https://blog.charmingtrim.com/tag/labels) - [Laws (6)](https://blog.charmingtrim.com/tag/laws) - [consumer insights (5)](https://blog.charmingtrim.com/tag/consumer-insights) - [circularity (4)](https://blog.charmingtrim.com/tag/circularity) - [Apparel (3)](https://blog.charmingtrim.com/tag/apparel) - [Certification (3)](https://blog.charmingtrim.com/tag/certification) - [PFAS (2)](https://blog.charmingtrim.com/tag/pfas) - [Tariffs (2)](https://blog.charmingtrim.com/tag/tariffs) - [brand (2)](https://blog.charmingtrim.com/tag/brand) - [digital labeling (2)](https://blog.charmingtrim.com/tag/digital-labeling) - [nfc (2)](https://blog.charmingtrim.com/tag/nfc) - [Cost Cutting (1)](https://blog.charmingtrim.com/tag/cost-cutting) - [Global Sourcing (1)](https://blog.charmingtrim.com/tag/global-sourcing) - [In Plant Printing (1)](https://blog.charmingtrim.com/tag/in-plant-printing) - [Nearshoring (1)](https://blog.charmingtrim.com/tag/nearshoring) - [QR (1)](https://blog.charmingtrim.com/tag/qr) - [Regulations (1)](https://blog.charmingtrim.com/tag/regulations) - [Smart Packaging (1)](https://blog.charmingtrim.com/tag/smart-packaging) - [Traceability (1)](https://blog.charmingtrim.com/tag/traceability) - [heat transfers (1)](https://blog.charmingtrim.com/tag/heat-transfers) [See all](https://blog.charmingtrim.com/tag/dpp#) ### Sign up for updates       [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC560BAQEd_tlSQ08hRw%2Fcompany-logo_400_400%2F0%2F1630582539667%2Flowatag_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DZeKKPX2ZDL-3Ux9DxbsvPBBBtRRimqt-_glUlzjiTHY) ](https://www.linkedin.com/company/charmingtrims/) [/CHARMING ](https://www.linkedin.com/company/charmingtrims/) 5 days ago Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implementation of the DPP for apparel and retail is officially set for 2027. 👇Take a look at the roadmap document below, feel free to download and share it with your connections in the apparel and retail industry. There's important work ahead of us! [#dpp](https://www.linkedin.com/feed/hashtag/dpp/) [#traceability](https://www.linkedin.com/feed/hashtag/traceability/) [#circularity](https://www.linkedin.com/feed/hashtag/circularity/) ‍‍‍‍ Read more ![Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implemen...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD4E1FAQFPMsqPHqqdPQ%2Ffeedshare-document-cover-images_1920%2F0%2F1709886179396%3Fe%3D1710928800%26v%3Dbeta%26t%3DVjwku_vfYE4RNUJqUQ8KQviVxt-lJjcv-Cb8yqIIVNI)   [  17 ](https://www.linkedin.com/posts/charmingtrims_roadmap-dpp-activity-7171784411384922113-GXK1?utm_source=share&utm_medium=member_desktop)   Share [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC4D0BAQHdBeqQFyaSAA%2Fcompany-logo_400_400%2F0%2F1668530079764%2Fcirpass_dpp_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DttDuHIpXb7ixWDtZkArJ3QTZBxu4hG6I822Qv-GT8Is) ](https://www.linkedin.com/company/cirpass-dpp/) [CIRPASS - Digital Product Passport ](https://www.linkedin.com/company/cirpass-dpp/) March 1 The CIRPASS - Digital Product Passport final event is just around the corner! Have you registered already? No? 😱 Make sure to save your spot now > [https://lnkd.in/dVwEe2EZ](https://lnkd.in/dVwEe2EZ) 🗓The event will start at 9h30 CET - (5 March 2024) Consult the full event agenda > [https://lnkd.in/d-U3Zqra](https://lnkd.in/d-U3Zqra)  🔗 𝗟𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 𝗹𝗶𝗻𝗸 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲: On the day of the event, you will be able to connect on this link > [https://lnkd.in/gEZs3XiX](https://lnkd.in/gEZs3XiX) ❓❓𝗟𝗶𝘃𝗲 𝗤&𝗔 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗹𝗶𝗱𝗼 During the event, we will be conducting the Q&A sessions exclusively through Slido. Ask your questions to the experts on this link > [https://lnkd.in/gtgJ5bek](https://lnkd.in/gtgJ5bek) ------- Battery Pass Commissariat a l'Energie Atomique et aux Energies Alternatives, CEA-List, SLR Consulting, Fraunhofer-Gesellschaft, Wuppertal Institute for Climate, Environment and Energy, Chalmers Industriteknik, VDE, DKE, +ImpaKT Luxembourg S.à.r.l, F6S Innovation, GS1 in Europe, Politecnico di Milano, circular.fashion, DIGITALEUROPE, EIT InnoEnergy, Delft University of Technology, TalTech – Tallinn University of Technology, Veltha, Energy Web, Bundesanstalt für Materialforschung und -prüfung , SyncForce, Innovalia Association, Textile Exchange , Responsible Business Alliance, Worldline, RISE Research Institutes of Sweden, iPoint Systems, Global Electronics Council, Avery Dennison, Global Battery Alliance, Global Textile Scheme GmbH Read more ![The CIRPASS - Digital Product Passport final event is just around the corner!Have you registered ...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD5622AQEV3zB6tmtO2w%2Ffeedshare-shrink_2048_1536%2F0%2F1709204357535%3Fe%3D1713398400%26v%3Dbeta%26t%3DhN0m0YNqMucwkHl8h5b911OBhB2H3ywNZaNCcIaNoV0)   [  11 ](https://www.linkedin.com/posts/charmingtrims_the-cirpass-digital-product-passport-final-activity-7170689287410171904-qGbS?utm_source=share&utm_medium=member_desktop)   Share