The Chinese New Year (January 28-February 4) is a time of vibrant celebrations, family reunions, and gift-giving. Brands have a great opportunity to make an impact — but it’s not without logistical challenges.
With nearly a fifth of the global population celebrating, the revenue potential is immense. But the season also causes widespread manufacturing shutdowns in China. Workers’ vacations can lead to order delays, increased shipping costs, and port congestion.
In this fast-paced season, RFID technology offers a smart way to simplify logistics, helping your business keep customers happy and make the most of the festive buzz.
In preparation for the Chinese New Year and factory shutdowns, most companies stock up on inventory, which is costlier due to higher shipping rates and difficult to replace if lost. The increased volume complicates logistics, making errors more likely and expensive.
RFID minimizes these errors by boosting inventory accuracy to 99.99%, compared to the 70% typically achieved with traditional barcode scanning. With RFID management systems like Truecount by Charming, you can automatically generate error alerts, allowing your team to respond quickly to issues and reducing the chances of misplaced New Year's stock.
RFID can also simplify your logistics through real-time tracking. Real-time tracking refers to the ability to attain live information or data about the status and movement of items.
This is especially valuable during the Chinese New Year when the movement of goods becomes less predictable. Real-time tracking allows your company to address issues as they arise.
In the following sections, we’ll explore the unique advantages of real-time tracking at each stage of the supply chain.
In manufacturing, each component, piece of raw material, or finished product can be equipped with an RFID tag containing electronically stored information.
By scanning these tags as items move through production, manufacturers gain real-time visibility into the flow of materials and components. This enables them to promptly identify and address potential bottlenecks or disruptions in the production process.
During the Chinese New Year, as production slows down and eventually comes to a complete halt, early visibility becomes invaluable. It enables your company to anticipate potential delays in order fulfillment and allows for sufficient time to devise alternative strategies.
An additional challenge during the Chinese New Year is significant port congestion. Many factories rush to ship orders before shutdowns, while ports operate at reduced capacity as workers leave for the holiday.
While port delays may be beyond your control, RFID real-time tracking ensures you maximize efficiency for everything within your control. RFID tags can be attached to shipping containers and linked to delivery vehicles. When paired with IoT and GPS systems, this enables real-time transportation tracking.
With this visibility, you can optimize delivery routes based on traffic and weather, resulting in more accurate delivery estimates and reducing the risk of lost packages.
Once items reach brick-and-mortar stores, RFID real-time tracking enhances inventory management and customer satisfaction.
RFID readers can pinpoint an item’s location and record its attributes, reducing the time spent searching for inventory and providing highly accurate, real-time stock lists. On average, RFID improves inventory count rates by nearly 6000%.
During busy seasons like the Chinese New Year, when store staff are already managing a surge of customer requests, RFID allows employees to focus on tasks that require human expertise while automating those that machines handle best.
RFID also simplifies returns, a critical function during peak seasons. First, RFID reduces delivery mistakes, minimizing the need for returns.
When post-holiday returns inevitably occur, RFID streamlines the process, making it faster, more efficient, and customer-friendly. Unlike traditional tags that require cashiers to hunt for and line up a barcode, RFID tags don’t need a line of sight to scan, saving time and hassle for everyone.
Additionally, RFID technology plays a crucial role in fraud prevention by verifying returns and authenticating high-value items, such as designer goods. This not only protects businesses from counterfeit losses but also fosters customer trust by ensuring a reliable and secure return experience.
Following the Chinese New Year, when customers are more likely to return gifts and purchases that can be harder to verify, having a system that authenticates items and makes the process as seamless as possible is a major advantage.
RFID not only empowers your company to excel during the current holiday season, but also sets the stage for better preparation in the years to come. The immediate and measurable benefits of RFID at every stage of production are just the beginning.
These advantages compound over time as the system continuously improves your operational efficiency and data accuracy. By leveraging historical data collected through RFID, your business can analyze patterns, identify trends, and fine-tune operations for the future.
Chinese New Year is right around the corner. It’s time to start planning for next year’s issues — Schedule a Truecount by Charming consultation today!