CHARMING INSIGHTS

You’ve taken the time to create high-quality, sustainable garments for your customers — but you’ve got to bring your market up to speed on how to take good care of them. A laundry disaster drives your customers away and undermines the intention you’ve put into your garments to create sustainable, lasting garments.

The average consumer does not know how to care for their garments properly. With a Digital Product Passport, you can provide clear care instructions that can help your consumers avoid those major laundry mishaps.

California’s always been a trendsetter in the fashion industry, but they’re taking trends to the next level, spurring global transformations that go deeper than style. At the forefront of the sustainable fashion movement, California businesses and leaders are redefining what it means to be a green brand. 

The global supply chain disruptions of 2024 left manufacturers and distributors scrambling to adapt. Extreme weather events and ongoing geopolitical conflicts impacted the availability and cost of materials and products worldwide. As the new year approaches, analyzing what sparked these disruptions and how they affected the trajectory of global supply chains going into 2025 can help mitigate future risks.  

American brands are struggling to navigate modern commerce, with consumers and policymakers leading the charge for more accountability when it comes to sustainable fashion. With slow progress on all ends, brands and retailers are struggling to reconcile business growth with transparent environmental responsibility.

Is your manufacturing process slow, inefficient, and a bit of a budget drain? You’re in luck. Many manufacturers turn to RFID technology to solve those common challenges. 

Whether you are looking to simplify inventory management, improve material tracking, or fix production problems with ease, RFID can help. In this post, we break down 6 ways RFID can improve your manufacturing process so you can achieve your goals. 

For decades, the humble care label has been a boring necessity, resting inconspicuously inside your garments. Between the abstract care symbols and generic origin attribution, there was never a real need to take too much time inspecting the label. 

On September 17, 2024, three industry experts came together to discuss the advent of the digital product passport (DPP). Bas van der Pol (Founder of Tappr), Jeanet van der Stoel (Sector Lead Textile & Apparel at GS1), and Neil Greenhalgh (Digital Solutions Director of Charming Trim) put their heads together to share about DPP regulations, predictions, and best practices.

Every clothing company's brand identity is woven into the fabric of its products. However, as business evolves, the brand image may start to fray. Outdated logos, inconsistent messaging, and changing consumer expectations can signal that it is time for a refresh. 

In 2024, we’ve seen unprecedented levels of discussion on topics like circularity, sustainability, and environmental friendliness in the manufacturing space. With the buzz on protecting the environment comes new, relevant ways to stay sustainable.

Consumers are driving the change for better transparency when it comes to the products they purchase. Whether it’s a brand-new product or a “pre-loved” item, consumers want to know more about the history of the things they own.