CHARMING INSIGHTS

As compliance expectations evolve across the apparel and footwear industry, one thing remains clear: progress depends on collaboration. That’s why this November, Charming is proud to sponsor the AAFA Western Hemisphere Apparel & Footwear Compliance Conference, hosted by the American Apparel & Footwear Association (AAFA) in Guatemala City.

For decades, the humble care label has been a footnote, delivering basic information like fiber content and  wash instructions. But Gen Z has different expectations.

Walk into any store or scroll through any brand’s website, and you’ll see a familiar pattern: words like “compostable,” “eco-friendly,” and “carbon-neutral” everywhere. They sound great — but what do they actually mean?

It’s one of the most frustrating moments in retail: your system says the size and color a customer wants are “in stock,” but the item is nowhere to be found.

The fashion industry has already made important progress toward a circular economy. Brands have shown real commitment to lowering their impact by using recycled fabrics and reducing packaging waste. Now circularity is the goal, keeping products in use longer and connecting every stage of their journey through a digital identity.

The DPP mandate is approaching fast, and for the fashion industry, there’s no dodging it. For many brands, it feels like a regulatory headache in the making. In fact, a recent Bain & Company survey found that 90% of brands view the DPP as just more red tape.

We’re pleased to share that our long-standing partner in France, formerly known as Primway/Charming, is now officially operating under a single, unified name — Charming.

Keeping up with evolving sustainability regulations and best practices can feel like a full-time job. At Charming, we believe that sustainable choices aren’t just good for the planet — they’re smart business. That’s why we’ve invested deeply in developing solutions that support responsible sourcing, supply chain visibility, and reduce long-term environmental impact.

Grabbing consumer attention is hard. Keeping it is harder. Today’s shoppers have more choices and higher expectations than ever. In this environment, offering a great product isn’t enough. So what influences purchasing decisions and builds customer loyalty? Three key factors stand out.

At Charming, we've always believed that good business and sustainable practices go hand in hand. Whether it's helping brands design smarter, lower-impact trims or investing in greener operations ourselves, we're committed to thoughtful, sustainable manufacturing.

And lately, we've made a pretty sunny upgrade.