CHARMING INSIGHTS

Sustainability Isn't Just a Buzzword — It's a Compliance Necessity

Written by Rich Ringeisen | Feb 17, 2025 5:00:00 AM

Sustainable practices have historically been viewed as a financial burden rather than a driver of profitability. But, things are changing. Governments worldwide are creating legislation to promote sustainability.

As global and U.S. regulations continue to evolve, sustainability is no longer optional; it’s a necessity. Businesses that fail to adhere to sustainability regulations risk fines, reputational damage, and disruption to imports/exports.

Evolving compliance standards in the United States

Keeping up with compliance changes can be tricky, but staying informed is essential. In the U.S., new legislation targeting textile waste is in the works, but some sustainability standards have already been integrated into existing laws.

The 2016 amendment to the Toxic Substances Control Act (TSCA) established stricter standards to ensure that chemicals imported into the United States do not pose unreasonable risks to human health and the environment.

Previously, most chemicals could enter the market unless there was explicit proof of harm. The amendment empowered the Environmental Protection Agency (EPA) to take a proactive risk assessment approach, granting it the authority to request comprehensive information about chemicals and revise the review process to better evaluate potential risks.

These evolving regulations shift the burden of proof onto businesses, requiring proactive compliance rather than simple adherence to established standards.

What happens when compliance falls short

Failure to comply can result in fines or the detainment of goods. Fines are issued as penalties for violating customs laws, like improperly declaring goods, submitting incorrect paperwork, or failing to pay the correct duties. 

The severity of the fine depends on the nature and seriousness of the violation — minor infractions may result in smaller fines, while major violations can lead to significant penalties, including the seizure of goods.

Goods can also be detained as a precautionary measure. U.S. Customs and Border Protection (CBP) has the authority to detain any shipment if there are reasonable grounds to believe it violates laws surrounding imports like the TSCA.

Understanding how detainments work is crucial for businesses to avoid costly delays and product exclusions.

The detainment process

  • Initial Review (First 5 Days): Customs has five days to determine whether a shipment can enter the U.S.
  • Detainment Notification: If the shipment is not cleared, it is categorized as detained, and the company is notified.
  • Response Window: Companies then have the opportunity to respond with proof that their shipment meets compliance standards.
  • The 30-Day Rule: If a decision is not made to admit or exclude the merchandise within 30 days after it was first presented to Customs, the shipment is deemed excluded.

To avoid legal headaches and delays, businesses should stay ahead by proving compliance before a shipment gets blocked. Using a Digital Product Passport makes proactive compliance easy.

The benefits of a digital product passport (DPPs) 

A DPP is a digital record that stores key information about a product’s lifecycle, including its sourcing, manufacturing, usage, and end-of-life disposal.

DPPs, like Charming.DIGI, help companies demonstrate compliance at every stage. With a comprehensive digital record, your business will always have verifiable proof of compliance allowing you to efficiently manage regulatory requirements.

Additionally, DPPs help your company adapt seamlessly to future regulatory changes. Having a complete view of the supply chain lets your company proactively identify potential compliance risks before they escalate. 

Beyond regulatory benefits, the transparency provided by DPPs strengthens consumer trust in your products. They also serve as a valuable platform for consumers to engage with your brand’s story, fostering long-term relationships.

Moving forward


The best compliance strategy is proactive, not reactive, demonstrating sustainability before issues arise instead of scrambling to defend detained shipments. Stay ahead of compliance challenges and schedule a consultation today!