Charming Proudly Sponsors AAFA’s Traceability & Sustainability Conference

Keeping up with evolving sustainability regulations and best practices can feel like a full-time job. At Charming, we believe that sustainable choices aren’t just good for the planet — they’re smart business. That’s why we’ve invested deeply in developing solutions that support responsible sourcing, supply chain visibility, and reduce long-term environmental impact.

Sustainability isn’t achieved in a vacuum. It takes collaboration, innovation, and a willingness to share knowledge across the industry. That’s why we’re proud to be a sponsor for AAFA’s Traceability & Sustainability Conference this year.

About the AAFA

The American Apparel & Footwear Association (AAFA) represents more than 1,100 of the world’s most recognized brands, retailers, and manufacturers. As a leading voice for the industry, the AAFA drives smart policy, supports compliance, and fosters innovation throughout the supply chain.

About the event

Held July 9–10 in Atlanta, Georgia, the AAFA Traceability & Sustainability Conference brings together industry leaders, legal experts, and policymakers to explore what’s next. Topics include circular design systems, global policy updates, EU legislation, sourcing in times of disruption, and advancing human rights.

The event is officially sold out, as it has been for the past four years. If you missed registration, don’t worry — the AAFA offers valuable in-person and virtual programming on a range of topics throughout the year.

Why staying informed matters

In today’s landscape, change is constant, and staying informed is critical for success. As both consumer expectations and global regulations rapidly evolve, brands can’t afford to fall behind.

Not knowing what’s coming can leave you unprepared, out of compliance, or disconnected from your audience. But keeping up? That’s where opportunity lives.

Today, traceability plays a critical role in building supply chains that are both resilient and accountable. It helps you stay ahead of regulatory shifts like the EU’s DPP Mandate, meet ESG goals, and avoid costly missteps. Just as important, it allows you to align with consumer values and use transparency as a competitive edge.

How Charming can help

If you’re looking to implement new sustainable strategies, Charming can help. As a provider of premium trims, packaging, and supply chain technology, we help brands meet their sustainability and traceability goals from end to end.

Our RFID-enabled solutions, powered by Truecount, offer real-time inventory visibility, empowering brands to make data-driven decisions that support sustainability. From digital labeling to eco-conscious packaging, we’re here to support scalable, responsible growth.

Charming also supports brands in preparing for upcoming DPP requirements with smart labeling, data integration, and connected packaging. Our solutions make it easier to capture and communicate essential product information in line with evolving regulations and consumer expectations. To learn more about our digital product passports, request a demo here.

Ready to take the next step?

Schedule a consultation to get started or follow us on LinkedIn to stay informed on the latest in traceability, technology, and sustainable innovation.