With an increasing number of consumers willing to spend more for products they believe to be more sustainable, it can be tempting to focus your marketing and messaging efforts on the most eco-friendly aspects of your products.
Unfortunately, that is often the first step onto the slippery slope of greenwashing: making unsubstantiated claims that can mislead consumers into believing that a companyโs products are more environmentally friendly than they really are.
Jeremy Van Houten
Recent posts by Jeremy Van Houten
4 min read
Why greenwashing has become a hot topic and what you can do about it
