A blog from Charming dedicated to consumer preferences, retail, and technology


Jeremy Van Houten

Jeremy Van Houten

For nearly 20 years, Jeremy Van Houten has worked with some of the world's leading brands to provide best in class trim and packaging products and comprehensive online systems. He is committed to identifying and delivering innovative trim, packaging, and data solutions that help global retailers advance their strategic initiatives, including sustainability programs. Prior to CHARMING, Jeremy held roles at Avery Dennison and r-pac International.

Recent posts by Jeremy Van Houten

3 min read

Why greenwashing has become a hot topic and what you can do about it

By Jeremy Van Houten on Jan 9, 2023 5:37:07 PM

With an increasing number of consumers willing to spend more for products they believe to be more sustainable, it can be tempting to focus your marketing and messaging efforts on the most eco-friendly aspects of your products. 

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Topics: sustainability