Original publishing date: December 14, 2021
Republished date: November 12, 2024
Conventional thinking says brand-building is led by advertising, marketing, and visual presentation. But we know that consumers have a host of expectations that live beyond those characteristics. That means the days of leaving brand perception to your marketing department are over.
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Itโs not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade.
As consumer behaviors have changed, retailers are left to make the decision: will they change their processes and swim, or keep things as they are and face sinking in 2025 markets? Here are the three major consumer behavior shifts that have happened โ and how brands can respond.
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