CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail and technology

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2 min read

YOUR BRAND MATTERS MORE THAN EVER BUT THE DEFINITION OF BRAND HAS CHANGED. HERE’S WHY.

By CHARMING STAFF on Jan 11, 2021 4:44:00 PM

Conventional thinking says the concept of “brand-building” is led by advertising, marketing, presentation, and point of sale merchandising. Yet we know that consumers have a whole host of expectations that live outside of these four walls. The days of leaving brand perceptions to your marketing department is over.

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Topics: brand RFID
2 min read

WHY RETURNS ARE KILLING YOUR BUSINESS AND WHAT TO DO ABOUT IT

By CHARMING STAFF on Jan 8, 2021 11:43:00 AM

While 2020 has certainly been a year of unknowns, one thing is certain: online shopping is here to stay. According to a recent study, in 2020, nearly 41% of customers said they were currently shopping online for things they would normally buy in-store. 

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Topics: returns brand RFID