CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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YOUR BRAND MATTERS MORE THAN EVER BUT THE DEFINITION OF BRAND HAS CHANGED. HERE’S WHY.

By CHARMING STAFF on Dec 14, 2021 10:45:00 AM

Conventional thinking says the concept of “brand-building” is led by advertising, marketing, presentation, and point of sale merchandising. Yet we know that consumers have a whole host of expectations that live outside of these four walls. The days of leaving brand perceptions to your marketing department is over. 

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Topics: brand RFID