CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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4 min read

When Is It Time for a Rebrand?

By Rich Ringeisen on Sep 23, 2024 12:25:50 PM

Every clothing company's brand identity is woven into the fabric of its products. However, as business evolves, the brand image may start to fray. Outdated logos, inconsistent messaging, and changing consumer expectations can signal that it is time for a refresh. 

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Topics: sustainability Labels
4 min read

Congress Launches Slow Fashion Caucus, Highlighting Circularity

By Liz Magri on Jul 7, 2024 12:05:30 PM

In a groundbreaking move, the United States has taken a serious step toward sustainability with the launch of the Slow Fashion Caucus. This first-ever congressional effort, led by Congresswoman Chellie Pingree (D-Maine) alongside Reps. Marie Gluesenkamp Perez (D-Wash.) and Sydney Kamlager-Dove (D-Calif.), was unveiled in July to address pollution and exploitation plaguing the fast fashion industry. 

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Topics: sustainability circularity Charming.Digi Laws
3 min read

When it comes to sustainable textiles, recycled materials are not created equal

By Monique Broring on Jul 1, 2024 11:59:48 AM

Every time you turn around, new recycled materials pop up—from car bumpers and egg cartons to cans and bottles. And the textile industry is no different.

Driven by looming headlines, increasing consumer demand, and the desire for a circular economy, minimizing waste via recycling and reuse is not just a trend: it’s an expectation. But it’s important to note that not all recycled materials are created equal, creating challenges and opportunities for both brands and consumers.

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Topics: sustainability circularity
5 min read

The Enhancement and Standardization of Climate-Related Disclosures: Final Rules

By CHARMING STAFF on Apr 15, 2024 11:29:07 AM

Note: this content is taken directly from the SEC Fact Sheet
On March 6, 2024, the Securities and Exchange Commission adopted final rules to require registrants to disclose certain climate-related information in registration statements and annual reports. The Commission proposed the rules on March 21, 2022. The public comment file is available online.

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Topics: sustainability circularity
5 min read

How Apparel Manufacturers and Retailers can Learn to Love the Digital Product Passport (DPP)

By CHARMING STAFF on Apr 12, 2024 10:01:28 AM

With the European Union’s (EU) introduction of Digital Product Passports (DPPs), apparel manufacturers may find themselves sighing in frustration over what could be viewed as the latest bureaucratic box to check. After all, DPPs will be introduced to help businesses meet strict policies and regulations set by the EU with the goal of accomplishing net zero emissions by 2050. 

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Topics: sustainability
5 min read

How California's Senate Bills 343 and 707 Might Just Change the Face of Sustainability

By CHARMING STAFF on Feb 26, 2024 3:26:12 PM

“Eco-conscious everything” is on the rise. Everyone from food companies to schools and apparel brands is clamoring to showcase their commitment to sustainability. But with that comes the use of recycled materials and eco-friendly packaging. And while apparel companies in particular are eager to align themselves with growing consumer demand for environmentally friendly products, they need to be careful of greenwashing and faulty claims that could backfire -- especially as two key senate Bills in California are pending.

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Topics: sustainability circularity
3 min read

On Navigating Sustainability: Why Digital Product Passports (DPP) are the Future

By CHARMING STAFF on Jan 16, 2024 11:03:08 AM

It’s no secret that the fashion industry continues to find itself at a crossroads, grappling with ever changing sustainability and circularity requirements. In this blog post, we will dive into the key problems brands face as policies change and explore why a digital passport solution emerges as a critical tool -- both from an environmental compliance standpoint and to help the industry achieve a more sustainable future.

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Topics: sustainability
2 min read

Charming Proudly Sponsors AAFA 2024 Product Safety and Compliance Seminar

By CHARMING STAFF on Jan 3, 2024 1:38:55 PM

Charming Trim, a leading provider of ecologically conscious apparel trim and packaging, is proud to be a sponsor of the American Apparel & Footwear Association's (AAFA) 2024 Products and Compliance Seminar on February 14 - 15, 2024, in  Long Beach, CA.

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Topics: sustainability
3 min read

Why greenwashing has become a hot topic and what you can do about it

By Jeremy Van Houten on Jan 9, 2023 5:37:07 PM

With an increasing number of consumers willing to spend more for products they believe to be more sustainable, it can be tempting to focus your marketing and messaging efforts on the most eco-friendly aspects of your products. 

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Topics: sustainability
3 min read

Q&A With Kathleen Talbot, Chief Sustainability Officer at Reformation

By CHARMING STAFF on Oct 4, 2022 4:23:27 PM

We had the distinct pleasure of hosting a Q&A with Kathleen Talbot, Chief Sustainability Officer and VP of Operations at Reformation to pick her brain about one of our favorite topics: sustainability in the apparel industry.

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Topics: supply chain sustainability

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