While 2020 and 2021 were certainly years of unknowns, one thing is certain: online shopping is here to stay. According to one study from Shopify, over 46% of consumers said they feel uncomfortable shopping in-person
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WHY RETURNS ARE KILLING YOUR BUSINESS AND WHAT TO DO ABOUT IT
By CHARMING STAFF on Dec 23, 2021 11:12:48 AM
Topics: returns RFID
2 min read
YOUR BRAND MATTERS MORE THAN EVER BUT THE DEFINITION OF BRAND HAS CHANGED. HERE’S WHY.
By CHARMING STAFF on Dec 14, 2021 10:45:00 AM
Conventional thinking says the concept of “brand-building” is led by advertising, marketing, presentation, and point of sale merchandising. Yet we know that consumers have a whole host of expectations that live outside of these four walls. The days of leaving brand perceptions to your marketing department is over.
Read moreTopics: brand RFID
2 min read
THE 61 BILLION DOLLAR PROBLEM NOT ENOUGH BRANDS ARE ADDRESSING
By CHARMING STAFF on Aug 3, 2021 12:17:00 PM
According to the National Retail Federation (NRF) US retailers lose an estimated $61.7 billion per year from shoplifting, employee or vendor theft, and administrative error. These losses average at 1.4% of retail sales but can be greater than 2% in some apparel and cosmetics categories—a huge potential loss when looking at billion dollar companies.
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