CHARMING INSIGHTS

Grabbing consumer attention is hard. Keeping it is harder. Today’s shoppers have more choices and higher expectations than ever. In this environment, offering a great product isn’t enough. So what influences purchasing decisions and builds customer loyalty? Three key factors stand out.

UHF and NFC are two acronyms you’ll hear often. While they’re both forms of the same technology, RFID (radio frequency identification), they serve very different purposes. So, what exactly do they do, and how do you know which is right for your business?

We’ll explain both options below to help you decide which solution (or combination) best suits your needs.

Shoppers are playing it safe right now. Between inflation, tariffs, and continual economic uncertainty, even loyal customers are pulling back. Major retailers, including Kohl’s, Macy’s, Walmart, and Target, have recognized this and are forecasting lower earnings to reflect today’s cautious consumer behavior.

Managing item returns is a significant challenge for retailers. In 2024, merchandise returns totaled $685 billion, representing 13.2% of all retail sales. And, returns are only one aspect of something called reverse logistics (which also includes refurbishing, recycling, and disposal).

The Chinese New Year (January 28-February 4) is a time of vibrant celebrations, family reunions, and gift-giving. Brands have a great opportunity to make an impact — but it’s not without logistical challenges.

RFID technology has revolutionized inventory management, but let’s be real—it can be intimidating to use. The problem is if you're not using RFID to its full potential, you're leaving money on the table. 

At Charming Trim, we make a point to stay at the cutting edge of technology that can improve efficiency, sustainability, and impact for our customers. Radio Frequency Identification (RFID) is a key pillar of our offerings that brings that value to life.

As a manufacturer, you’re constantly looking for ways to improve your supply chain process. But before you can take advantage of the options available to you, you’ve got to make sure it helps your customers, too.

Radio Frequency Identification (RFID) is a powerful tool for optimizing your supply chain — and it comes with a load of benefits for both your brand and your buyers. Check out this list of some of the most powerful advantages of RFID technology: 

From raw material to the shelves of your stores, every garment you sell goes on a unique journey. At each step of the way, team members keep track of the product’s arrival, departure, and transformation.

Is your manufacturing process slow, inefficient, and a bit of a budget drain? You’re in luck. Many manufacturers turn to RFID technology to solve those common challenges. 

Whether you are looking to simplify inventory management, improve material tracking, or fix production problems with ease, RFID can help. In this post, we break down 6 ways RFID can improve your manufacturing process so you can achieve your goals.