CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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5 min read

How California's Senate Bills 343 and 707 Might Just Change the Face of Sustainability

By CHARMING STAFF on Feb 26, 2024 3:26:12 PM

“Eco-conscious everything” is on the rise. Everyone from food companies to schools and apparel brands is clamoring to showcase their commitment to sustainability. But with that comes the use of recycled materials and eco-friendly packaging. And while apparel companies in particular are eager to align themselves with growing consumer demand for environmentally friendly products, they need to be careful of greenwashing and faulty claims that could backfire -- especially as two key senate Bills in California are pending.

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Topics: sustainability circularity
4 min read

SUSTAINABILITY VS CIRCULARITY: WHAT’S THE DIFFERENCE?

By CHARMING STAFF on Sep 23, 2021 12:40:48 PM

In supply chain terms, sustainability is the ultimate resource management, ensuring balanced supply and demand for the long-term, avoiding depletion of natural resources, and maintaining ecological balance. But what about circularity?

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Topics: sustainability circularity