--- title: CHARMING INSIGHTS | consumer insights description: consumer insights | A blog from Charming dedicated to consumer preferences, retail, and technology. --- # CHARMING INSIGHTS ##### A blog from Charming dedicated to consumer preferences, retail, and technology ### SIGN UP FOR OUR NEWSLETTER [Back To blog](https://blog.charmingtrim.com/) ###### 4 min read ## [Why greenwashing has become a hot topic and what you can do about it](https://blog.charmingtrim.com/its-not-easy-being-green-why-greenwashing-has-become-a-hot-topic-and-what-your-brand-can-do-about-it) By [Jeremy Van Houten](https://blog.charmingtrim.com/author/jeremy-van-houten) on Jan 9, 2023 5:37:07 PM [![](https://blog.charmingtrim.com/hubfs/GREENWASHING.jpg) ](https://blog.charmingtrim.com/its-not-easy-being-green-why-greenwashing-has-become-a-hot-topic-and-what-your-brand-can-do-about-it) With an increasing number of consumers willing to spend more for products they believe to be more sustainable, it can be tempting to focus your marketing and messaging efforts on the most eco-friendly aspects of your products.  Unfortunately, that is often the first step onto the slippery slope of greenwashing: making unsubstantiated claims that can mislead consumers into believing that a company’s products are more environmentally friendly than they really are.  [Read more](https://blog.charmingtrim.com/its-not-easy-being-green-why-greenwashing-has-become-a-hot-topic-and-what-your-brand-can-do-about-it) ###### Topics: [consumer insights](https://blog.charmingtrim.com/topic/consumer-insights) [sustainability](https://blog.charmingtrim.com/topic/sustainability) ###### 3 min read ## [THE NEED FOR FORECASTING TO MEET SUSTAINABILITY GOALS](https://blog.charmingtrim.com/the-need-for-forecasting-to-meet-sustainability-goals) By [CHARMING STAFF](https://blog.charmingtrim.com/author/charming-staff) on Sep 26, 2022 11:35:48 AM [![](https://blog.charmingtrim.com/hubfs/nasa-Q1p7bh3SHj8-unsplash%20-%20Edited%20(1).png) ](https://blog.charmingtrim.com/the-need-for-forecasting-to-meet-sustainability-goals) It’s no surprise the fashion industry is responsible for a significant portion of annual greenhouse gas emissions. In fact, it’s overwhelming when you consider that retail accounts for [nearly 25% of the global GHG emissions.](https://web-assets.bcg.com/4e/32/7851688444388cfff3ae6993d9f7/wrc-bcg-sustainability-in-retail-is-possible-but-there-is-work-to-be-done-april-2022.pdf) And to be clear: when the Charming team first published this article in 2022, that number was 8%. [Read more](https://blog.charmingtrim.com/the-need-for-forecasting-to-meet-sustainability-goals) ###### Topics: [consumer insights](https://blog.charmingtrim.com/topic/consumer-insights) [supply chain](https://blog.charmingtrim.com/topic/supply-chain) [sustainability](https://blog.charmingtrim.com/topic/sustainability) ###### 4 min read ## [WHY RETURNS ARE KILLING YOUR BUSINESS AND WHAT TO DO ABOUT IT](https://blog.charmingtrim.com/why-returns-are-killing-your-business-and-what-to-do-about-it) By [CHARMING STAFF](https://blog.charmingtrim.com/author/charming-staff) on Dec 23, 2021 11:12:48 AM [![](https://blog.charmingtrim.com/hubfs/curology-pDsmoI5j3B8-unsplash.jpg) ](https://blog.charmingtrim.com/why-returns-are-killing-your-business-and-what-to-do-about-it) While 2020 and 2021 were certainly years of unknowns, one thing is certain: online shopping is here to stay. In 2021, [over 46% of consumers](https://cdn.shopify.com/static/future-of-commerce/Shopify%20Future%20of%20Commerce%202021.pdf) reported feeling uncomfortable shopping in-person — and the share of online shoppers has only increased since then. As of this year, [41% of Americans](https://explodingtopics.com/blog/online-shopping-stats) shop online each week.  [Read more](https://blog.charmingtrim.com/why-returns-are-killing-your-business-and-what-to-do-about-it) ###### Topics: [consumer insights](https://blog.charmingtrim.com/topic/consumer-insights) ###### 2 min read ## [The Billion Dollar Problem Not Enough Brands Are Addressing: Shoplifting](https://blog.charmingtrim.com/the-61-billion-dollar-problem-not-enough-brands-are-addressing) By [CHARMING STAFF](https://blog.charmingtrim.com/author/charming-staff) on Aug 3, 2021 12:17:00 PM [![](https://blog.charmingtrim.com/hubfs/jp-valery-mQTTDA_kY_8-unsplash.jpg) ](https://blog.charmingtrim.com/the-61-billion-dollar-problem-not-enough-brands-are-addressing) I’m going to cut to the chase: US retailers[ lose an estimated $121 billion per year](https://capitaloneshopping.com/research/shoplifting-statistics/#:~:text=Retailers%20lost%20%2493.9%20billion%20in,over%2Dyear%20(YoY).) from shoplifting. Between pilfering pre-teens and kleptomaniac employees, brands consistently lose out on significant sales due to theft. [Read more](https://blog.charmingtrim.com/the-61-billion-dollar-problem-not-enough-brands-are-addressing) ###### Topics: [consumer insights](https://blog.charmingtrim.com/topic/consumer-insights) [RFID](https://blog.charmingtrim.com/topic/rfid) ###### 3 min read ## [CONSUMER BUYING BEHAVIORS AND EXPECTATIONS HAVE FOREVER CHANGED THE FACE OF RETAIL](https://blog.charmingtrim.com/consumer-buying-behaviors-and-expectations-have-forever-changed-the-face-of-retail) By [CHARMING STAFF](https://blog.charmingtrim.com/author/charming-staff) on Jul 26, 2021 4:42:00 PM [![](https://blog.charmingtrim.com/hubfs/korie-cull-IzIME1jwjCY-unsplash.jpg) ](https://blog.charmingtrim.com/consumer-buying-behaviors-and-expectations-have-forever-changed-the-face-of-retail) It’s not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade.  As consumer behaviors have changed, retailers are left to make the decision: will they change their processes and swim, or keep things as they are and face sinking in 2025 markets? Here are the three major consumer behavior shifts that have happened — and how brands can respond.   [Read more](https://blog.charmingtrim.com/consumer-buying-behaviors-and-expectations-have-forever-changed-the-face-of-retail) ###### Topics: [brand](https://blog.charmingtrim.com/topic/brand) [consumer insights](https://blog.charmingtrim.com/topic/consumer-insights) [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [All posts](https://blog.charmingtrim.com/all) ### Featured ### Posts by Tag - [sustainability (24)](https://blog.charmingtrim.com/tag/sustainability) - [DPP (20)](https://blog.charmingtrim.com/tag/dpp) - [RFID (14)](https://blog.charmingtrim.com/tag/rfid) - [digital product passport (DPP) (13)](https://blog.charmingtrim.com/tag/digital-product-passport-dpp) - [Charming.Digi (12)](https://blog.charmingtrim.com/tag/charming-digi) - [supply chain (7)](https://blog.charmingtrim.com/tag/supply-chain) - [Events (6)](https://blog.charmingtrim.com/tag/events) - [Labels (6)](https://blog.charmingtrim.com/tag/labels) - [Laws (6)](https://blog.charmingtrim.com/tag/laws) - [consumer insights (5)](https://blog.charmingtrim.com/tag/consumer-insights) - [circularity (4)](https://blog.charmingtrim.com/tag/circularity) - [Apparel (3)](https://blog.charmingtrim.com/tag/apparel) - [Certification (3)](https://blog.charmingtrim.com/tag/certification) - [PFAS (2)](https://blog.charmingtrim.com/tag/pfas) - [Tariffs (2)](https://blog.charmingtrim.com/tag/tariffs) - [brand (2)](https://blog.charmingtrim.com/tag/brand) - [digital labeling (2)](https://blog.charmingtrim.com/tag/digital-labeling) - [nfc (2)](https://blog.charmingtrim.com/tag/nfc) - [Cost Cutting (1)](https://blog.charmingtrim.com/tag/cost-cutting) - [Global Sourcing (1)](https://blog.charmingtrim.com/tag/global-sourcing) - [In Plant Printing (1)](https://blog.charmingtrim.com/tag/in-plant-printing) - [Nearshoring (1)](https://blog.charmingtrim.com/tag/nearshoring) - [QR (1)](https://blog.charmingtrim.com/tag/qr) - [Regulations (1)](https://blog.charmingtrim.com/tag/regulations) - [Smart Packaging (1)](https://blog.charmingtrim.com/tag/smart-packaging) - [Traceability (1)](https://blog.charmingtrim.com/tag/traceability) - [heat transfers (1)](https://blog.charmingtrim.com/tag/heat-transfers) [See all](https://blog.charmingtrim.com/tag/consumer-insights#) ### Sign up for updates       [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC560BAQEd_tlSQ08hRw%2Fcompany-logo_400_400%2F0%2F1630582539667%2Flowatag_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DZeKKPX2ZDL-3Ux9DxbsvPBBBtRRimqt-_glUlzjiTHY) ](https://www.linkedin.com/company/charmingtrims/) [/CHARMING ](https://www.linkedin.com/company/charmingtrims/) 5 days ago Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implementation of the DPP for apparel and retail is officially set for 2027. 👇Take a look at the roadmap document below, feel free to download and share it with your connections in the apparel and retail industry. There's important work ahead of us! [#dpp](https://www.linkedin.com/feed/hashtag/dpp/) [#traceability](https://www.linkedin.com/feed/hashtag/traceability/) [#circularity](https://www.linkedin.com/feed/hashtag/circularity/) ‍‍‍‍ Read more ![Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implemen...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD4E1FAQFPMsqPHqqdPQ%2Ffeedshare-document-cover-images_1920%2F0%2F1709886179396%3Fe%3D1710928800%26v%3Dbeta%26t%3DVjwku_vfYE4RNUJqUQ8KQviVxt-lJjcv-Cb8yqIIVNI)   [  17 ](https://www.linkedin.com/posts/charmingtrims_roadmap-dpp-activity-7171784411384922113-GXK1?utm_source=share&utm_medium=member_desktop)   Share [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC4D0BAQHdBeqQFyaSAA%2Fcompany-logo_400_400%2F0%2F1668530079764%2Fcirpass_dpp_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DttDuHIpXb7ixWDtZkArJ3QTZBxu4hG6I822Qv-GT8Is) ](https://www.linkedin.com/company/cirpass-dpp/) [CIRPASS - Digital Product Passport ](https://www.linkedin.com/company/cirpass-dpp/) March 1 The CIRPASS - Digital Product Passport final event is just around the corner! Have you registered already? No? 😱 Make sure to save your spot now > [https://lnkd.in/dVwEe2EZ](https://lnkd.in/dVwEe2EZ) 🗓The event will start at 9h30 CET - (5 March 2024) Consult the full event agenda > [https://lnkd.in/d-U3Zqra](https://lnkd.in/d-U3Zqra)  🔗 𝗟𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 𝗹𝗶𝗻𝗸 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲: On the day of the event, you will be able to connect on this link > [https://lnkd.in/gEZs3XiX](https://lnkd.in/gEZs3XiX) ❓❓𝗟𝗶𝘃𝗲 𝗤&𝗔 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗹𝗶𝗱𝗼 During the event, we will be conducting the Q&A sessions exclusively through Slido. Ask your questions to the experts on this link > [https://lnkd.in/gtgJ5bek](https://lnkd.in/gtgJ5bek) ------- Battery Pass Commissariat a l'Energie Atomique et aux Energies Alternatives, CEA-List, SLR Consulting, Fraunhofer-Gesellschaft, Wuppertal Institute for Climate, Environment and Energy, Chalmers Industriteknik, VDE, DKE, +ImpaKT Luxembourg S.à.r.l, F6S Innovation, GS1 in Europe, Politecnico di Milano, circular.fashion, DIGITALEUROPE, EIT InnoEnergy, Delft University of Technology, TalTech – Tallinn University of Technology, Veltha, Energy Web, Bundesanstalt für Materialforschung und -prüfung , SyncForce, Innovalia Association, Textile Exchange , Responsible Business Alliance, Worldline, RISE Research Institutes of Sweden, iPoint Systems, Global Electronics Council, Avery Dennison, Global Battery Alliance, Global Textile Scheme GmbH Read more ![The CIRPASS - Digital Product Passport final event is just around the corner!Have you registered ...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD5622AQEV3zB6tmtO2w%2Ffeedshare-shrink_2048_1536%2F0%2F1709204357535%3Fe%3D1713398400%26v%3Dbeta%26t%3DhN0m0YNqMucwkHl8h5b911OBhB2H3ywNZaNCcIaNoV0)   [  11 ](https://www.linkedin.com/posts/charmingtrims_the-cirpass-digital-product-passport-final-activity-7170689287410171904-qGbS?utm_source=share&utm_medium=member_desktop)   Share