CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail and technology

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CONSUMER BUYING BEHAVIORS AND EXPECTATIONS HAVE FOREVER CHANGED THE FACE OF RETAIL

By CHARMING STAFF on Jan 4, 2021 4:42:00 PM

It’s not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade.  According to a 2019 BRP Consumer Engagement Study, 87% of customers are interested in a personalized and consistent experience across all channels and 68% of customers would choose a store that offers personalized promotions/discounts over a store that doesn’t offer them.  While the answer to this seems simple with the latest in e-commerce tools, one critical consideration is often overlooked -having the inventory visibility to pay off those preferences and get product in the hands of your consumers.

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Topics: consumer insights