--- title: CHARMING INSIGHTS | Charming.Digi description: Charming.Digi | A blog from Charming dedicated to consumer preferences, retail, and technology. --- # CHARMING INSIGHTS ##### A blog from Charming dedicated to consumer preferences, retail, and technology ### SIGN UP FOR OUR NEWSLETTER [Back To blog](https://blog.charmingtrim.com/) ###### 3 min read ## [Why Digital Product Passports Belong in Your Marketing Strategy](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Apr 11, 2025 10:37:07 AM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-08-20%20at%203.24.11%20PM.png) ](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) Consumer behavior is evolving fast. Shoppers are more informed, selective, and value-driven than ever. In fact, [81% of consumers research products](https://saleslion.io/sales-statistics/81-of-shoppers-research-their-product-online-before-purchasing/) online before making a purchase, and a key part of that research is the brand’s story. For [68% of consumers](https://www.businessdasher.com/storytelling-statistics/#:~:text=Storytelling%20increases%20the%20value%20of,20%25%20increase%20in%20customer%20loyalty.), brand storytelling directly influences their buying decisions. [Read more](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 2 min read ## [Sustainability Isn't Just a Buzzword — It's a Compliance Necessity](https://blog.charmingtrim.com/sustainability-isnt-just-a-buzzword-its-a-compliance-necessity) By [Rich Ringeisen](https://blog.charmingtrim.com/author/rich-ringeisen) on Feb 17, 2025 12:00:00 AM [![](https://blog.charmingtrim.com/hubfs/Website%20Images%20Phase%201%20/01Sustainability-Design-1800x559.png) ](https://blog.charmingtrim.com/sustainability-isnt-just-a-buzzword-its-a-compliance-necessity) Sustainable practices have historically been viewed as a financial burden rather than a driver of profitability. But, things are changing. Governments worldwide are creating legislation to promote sustainability. As global and U.S. regulations continue to evolve, sustainability is no longer optional; it’s a necessity. Businesses that fail to adhere to sustainability regulations risk fines, reputational damage, and disruption to imports/exports. [Read more](https://blog.charmingtrim.com/sustainability-isnt-just-a-buzzword-its-a-compliance-necessity) ###### Topics: [sustainability](https://blog.charmingtrim.com/topic/sustainability) [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 3 min read ## [The Reselling Market Potential with Charming.DIGI DPP](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Feb 11, 2025 12:00:00 AM [![](https://blog.charmingtrim.com/hubfs/Marketing_Resell_01.png) ](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) The resale market is booming, and according to the latest Consumer Edge report, it’s growing at an even faster rate than traditional retail. This shift is transforming the way consumers view consumption, sustainability, and product value.  [Read more](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 4 min read ## [Elevating Care Instructions with a Digital Product Passport](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Nov 5, 2024 12:53:18 PM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-11-05%20at%2012.52.34%20PM.png) ](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) You’ve taken the time to create high-quality, sustainable garments for your customers — but you’ve got to bring your market up to speed on how to take good care of them. A laundry disaster drives your customers away and undermines the intention you’ve put into your garments to create sustainable, lasting garments. The average consumer does not know how to care for their garments properly. With a [Digital Product Passport,](https://blog.charmingtrim.com/how-apparel-manufacturers-and-retailers-can-learn-to-love-the-digital-product-passport-dpp) you can provide clear care instructions that can help your consumers avoid those major laundry mishaps. [Read more](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 3 min read ## [How traceability is changing (and improving) the manufacturing industry](https://blog.charmingtrim.com/how-traceability-is-changing-and-improving-the-manufacturing-industry) By [Neil Greenhalgh](https://blog.charmingtrim.com/author/neil-greenhalgh) on Sep 16, 2024 11:48:08 AM [![](https://blog.charmingtrim.com/hubfs/pexels-kampus-7289723.jpg) ](https://blog.charmingtrim.com/how-traceability-is-changing-and-improving-the-manufacturing-industry) In 2024, we’ve seen unprecedented levels of discussion on topics like [circularity](https://blog.charmingtrim.com/sustainability-vs-circularity-whats-the-difference), sustainability, and environmental friendliness in the manufacturing space. With the buzz on protecting the environment comes new, relevant ways to stay sustainable. [Read more](https://blog.charmingtrim.com/how-traceability-is-changing-and-improving-the-manufacturing-industry) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) [Traceability](https://blog.charmingtrim.com/topic/traceability) ###### 3 min read ## [Tracking “Pre-Loved” Products with a Digital Product Passport](https://blog.charmingtrim.com/tracking-pre-loved-products-with-a-digital-product-passport) By [Neil Greenhalgh](https://blog.charmingtrim.com/author/neil-greenhalgh) on Sep 11, 2024 11:33:17 AM [![](https://blog.charmingtrim.com/hubfs/pexels-polina-tankilevitch-3735633.jpg) ](https://blog.charmingtrim.com/tracking-pre-loved-products-with-a-digital-product-passport) Consumers are driving the change for better transparency when it comes to the products they purchase. Whether it’s a brand-new product or a “pre-loved” item, consumers want to know more about the history of the things they own.   [Read more](https://blog.charmingtrim.com/tracking-pre-loved-products-with-a-digital-product-passport) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 3 min read ## [How California’s EPR Law Could Affect Your Brand or Textile Company](https://blog.charmingtrim.com/how-californias-epr-law-could-affect-your-brand-or-textile-company) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Sep 4, 2024 9:14:55 AM [![](https://blog.charmingtrim.com/hubfs/pexels-readymade-3850512.jpg) ](https://blog.charmingtrim.com/how-californias-epr-law-could-affect-your-brand-or-textile-company) Four decades ago, the European Union passed an Extended Producer Responsibility (EPR) regulation, requiring textile manufacturers to take accountability for the entire lifecycle of their products — not just the production and distribution. [Read more](https://blog.charmingtrim.com/how-californias-epr-law-could-affect-your-brand-or-textile-company) ###### Topics: [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) [Laws](https://blog.charmingtrim.com/topic/laws) ###### 4 min read ## [How the Digital Product Passport Transforms The Customer Experience](https://blog.charmingtrim.com/how-the-digital-product-passport-transforms-the-customer-experience) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Aug 20, 2024 3:10:38 PM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-08-20%20at%203.24.11%20PM.png) ](https://blog.charmingtrim.com/how-the-digital-product-passport-transforms-the-customer-experience) In the Age of Information, customers are growing more interested in understanding the full story behind their purchases than ever before. The [Harvard Business Review](https://hbr.org/2023/09/research-consumers-sustainability-demands-are-rising) discovered consumer concerns about sustainability are rising, and buyers are looking to make sure their purchases are [ethical](https://www.forbes.com/sites/stevebanker/2021/10/05/do-consumers-care-about-ethical-sourcing/), practical, and [authentic](https://fashionunited.uk/news/business/the-business-of-authenticity/2024012573755).  [Read more](https://blog.charmingtrim.com/how-the-digital-product-passport-transforms-the-customer-experience) ###### Topics: [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 4 min read ## [Congress Launches Slow Fashion Caucus, Highlighting Circularity](https://blog.charmingtrim.com/congress-launches-slow-fashion-caucus-highlighting-circularity) By [Liz Magri](https://blog.charmingtrim.com/author/liz-magri) on Jul 7, 2024 12:05:30 PM [![](https://blog.charmingtrim.com/hubfs/circularity.jpg) ](https://blog.charmingtrim.com/congress-launches-slow-fashion-caucus-highlighting-circularity) In a groundbreaking move, the United States has taken a serious step toward sustainability with the [launch of the Slow Fashion Caucus](https://pingree.house.gov/news/documentsingle.aspx?DocumentID=5305). This first-ever congressional effort, led by Congresswoman Chellie Pingree (D-Maine) alongside Reps. Marie Gluesenkamp Perez (D-Wash.) and Sydney Kamlager-Dove (D-Calif.), was unveiled in July to address pollution and exploitation plaguing the fast fashion industry.  [Read more](https://blog.charmingtrim.com/congress-launches-slow-fashion-caucus-highlighting-circularity) ###### Topics: [sustainability](https://blog.charmingtrim.com/topic/sustainability) [circularity](https://blog.charmingtrim.com/topic/circularity) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) [Laws](https://blog.charmingtrim.com/topic/laws) ###### 3 min read ## [Charming and Tappr: Partnership Announcement](https://blog.charmingtrim.com/charming-and-tappr-partnership-announcement) By [Neil Greenhalgh](https://blog.charmingtrim.com/author/neil-greenhalgh) on Jul 1, 2024 10:15:00 AM [![](https://blog.charmingtrim.com/hubfs/charming%20x%20tappr.png) ](https://blog.charmingtrim.com/charming-and-tappr-partnership-announcement) We're thrilled to announce our partnership with [Tappr](https://www.usetappr.com/platform/digital-product-passport), a digital platform that provides brands with the tools they need to offer meaningful digital experiences to their customers. Through this collaboration, we will offer their innovative [Digital Product Passport (DPP) ](https://blog.charmingtrim.com/tracking-pre-loved-products-with-a-digital-product-passport)software to our extensive customer base. [Read more](https://blog.charmingtrim.com/charming-and-tappr-partnership-announcement) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) [All posts](https://blog.charmingtrim.com/all) [Next ** ](https://blog.charmingtrim.com/tag/charming-digi/page/2) ### Featured ### Posts by Tag - [sustainability (24)](https://blog.charmingtrim.com/tag/sustainability) - [DPP (20)](https://blog.charmingtrim.com/tag/dpp) - [RFID (14)](https://blog.charmingtrim.com/tag/rfid) - [digital product passport (DPP) (13)](https://blog.charmingtrim.com/tag/digital-product-passport-dpp) - [Charming.Digi (12)](https://blog.charmingtrim.com/tag/charming-digi) - [supply chain (7)](https://blog.charmingtrim.com/tag/supply-chain) - [Events (6)](https://blog.charmingtrim.com/tag/events) - [Labels (6)](https://blog.charmingtrim.com/tag/labels) - [Laws (6)](https://blog.charmingtrim.com/tag/laws) - [consumer insights (5)](https://blog.charmingtrim.com/tag/consumer-insights) - [circularity (4)](https://blog.charmingtrim.com/tag/circularity) - [Apparel (3)](https://blog.charmingtrim.com/tag/apparel) - [Certification (3)](https://blog.charmingtrim.com/tag/certification) - [PFAS (2)](https://blog.charmingtrim.com/tag/pfas) - [Tariffs (2)](https://blog.charmingtrim.com/tag/tariffs) - [brand (2)](https://blog.charmingtrim.com/tag/brand) - [digital labeling (2)](https://blog.charmingtrim.com/tag/digital-labeling) - [nfc (2)](https://blog.charmingtrim.com/tag/nfc) - [Cost Cutting (1)](https://blog.charmingtrim.com/tag/cost-cutting) - [Global Sourcing (1)](https://blog.charmingtrim.com/tag/global-sourcing) - [In Plant Printing (1)](https://blog.charmingtrim.com/tag/in-plant-printing) - [Nearshoring (1)](https://blog.charmingtrim.com/tag/nearshoring) - [QR (1)](https://blog.charmingtrim.com/tag/qr) - [Regulations (1)](https://blog.charmingtrim.com/tag/regulations) - [Smart Packaging (1)](https://blog.charmingtrim.com/tag/smart-packaging) - [Traceability (1)](https://blog.charmingtrim.com/tag/traceability) - [heat transfers (1)](https://blog.charmingtrim.com/tag/heat-transfers) [See all](https://blog.charmingtrim.com/tag/charming-digi#) ### Sign up for updates       [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC560BAQEd_tlSQ08hRw%2Fcompany-logo_400_400%2F0%2F1630582539667%2Flowatag_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DZeKKPX2ZDL-3Ux9DxbsvPBBBtRRimqt-_glUlzjiTHY) ](https://www.linkedin.com/company/charmingtrims/) [/CHARMING ](https://www.linkedin.com/company/charmingtrims/) 5 days ago Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implementation of the DPP for apparel and retail is officially set for 2027. 👇Take a look at the roadmap document below, feel free to download and share it with your connections in the apparel and retail industry. There's important work ahead of us! [#dpp](https://www.linkedin.com/feed/hashtag/dpp/) [#traceability](https://www.linkedin.com/feed/hashtag/traceability/) [#circularity](https://www.linkedin.com/feed/hashtag/circularity/) ‍‍‍‍ Read more ![Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implemen...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD4E1FAQFPMsqPHqqdPQ%2Ffeedshare-document-cover-images_1920%2F0%2F1709886179396%3Fe%3D1710928800%26v%3Dbeta%26t%3DVjwku_vfYE4RNUJqUQ8KQviVxt-lJjcv-Cb8yqIIVNI)   [  17 ](https://www.linkedin.com/posts/charmingtrims_roadmap-dpp-activity-7171784411384922113-GXK1?utm_source=share&utm_medium=member_desktop)   Share [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC4D0BAQHdBeqQFyaSAA%2Fcompany-logo_400_400%2F0%2F1668530079764%2Fcirpass_dpp_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DttDuHIpXb7ixWDtZkArJ3QTZBxu4hG6I822Qv-GT8Is) ](https://www.linkedin.com/company/cirpass-dpp/) [CIRPASS - Digital Product Passport ](https://www.linkedin.com/company/cirpass-dpp/) March 1 The CIRPASS - Digital Product Passport final event is just around the corner! Have you registered already? No? 😱 Make sure to save your spot now > [https://lnkd.in/dVwEe2EZ](https://lnkd.in/dVwEe2EZ) 🗓The event will start at 9h30 CET - (5 March 2024) Consult the full event agenda > [https://lnkd.in/d-U3Zqra](https://lnkd.in/d-U3Zqra)  🔗 𝗟𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 𝗹𝗶𝗻𝗸 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲: On the day of the event, you will be able to connect on this link > [https://lnkd.in/gEZs3XiX](https://lnkd.in/gEZs3XiX) ❓❓𝗟𝗶𝘃𝗲 𝗤&𝗔 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗹𝗶𝗱𝗼 During the event, we will be conducting the Q&A sessions exclusively through Slido. Ask your questions to the experts on this link > [https://lnkd.in/gtgJ5bek](https://lnkd.in/gtgJ5bek) ------- Battery Pass Commissariat a l'Energie Atomique et aux Energies Alternatives, CEA-List, SLR Consulting, Fraunhofer-Gesellschaft, Wuppertal Institute for Climate, Environment and Energy, Chalmers Industriteknik, VDE, DKE, +ImpaKT Luxembourg S.à.r.l, F6S Innovation, GS1 in Europe, Politecnico di Milano, circular.fashion, DIGITALEUROPE, EIT InnoEnergy, Delft University of Technology, TalTech – Tallinn University of Technology, Veltha, Energy Web, Bundesanstalt für Materialforschung und -prüfung , SyncForce, Innovalia Association, Textile Exchange , Responsible Business Alliance, Worldline, RISE Research Institutes of Sweden, iPoint Systems, Global Electronics Council, Avery Dennison, Global Battery Alliance, Global Textile Scheme GmbH Read more ![The CIRPASS - Digital Product Passport final event is just around the corner!Have you registered ...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD5622AQEV3zB6tmtO2w%2Ffeedshare-shrink_2048_1536%2F0%2F1709204357535%3Fe%3D1713398400%26v%3Dbeta%26t%3DhN0m0YNqMucwkHl8h5b911OBhB2H3ywNZaNCcIaNoV0)   [  11 ](https://www.linkedin.com/posts/charmingtrims_the-cirpass-digital-product-passport-final-activity-7170689287410171904-qGbS?utm_source=share&utm_medium=member_desktop)   Share