CHARMING INSIGHTS

You’ve taken the time to create high-quality, sustainable garments for your customers — but you’ve got to bring your market up to speed on how to take good care of them. A laundry disaster drives your customers away and undermines the intention you’ve put into your garments to create sustainable, lasting garments.

The average consumer does not know how to care for their garments properly. With a Digital Product Passport, you can provide clear care instructions that can help your consumers avoid those major laundry mishaps.

In 2024, we’ve seen unprecedented levels of discussion on topics like circularity, sustainability, and environmental friendliness in the manufacturing space. With the buzz on protecting the environment comes new, relevant ways to stay sustainable.

Consumers are driving the change for better transparency when it comes to the products they purchase. Whether it’s a brand-new product or a “pre-loved” item, consumers want to know more about the history of the things they own.  

Four decades ago, the European Union passed an Extended Producer Responsibility (EPR) regulation, requiring textile manufacturers to take accountability for the entire lifecycle of their products — not just the production and distribution.

In the Age of Information, customers are growing more interested in understanding the full story behind their purchases than ever before. The Harvard Business Review discovered consumer concerns about sustainability are rising, and buyers are looking to make sure their purchases are ethical, practical, and authentic. 

In a groundbreaking move, the United States has taken a serious step toward sustainability with the launch of the Slow Fashion Caucus. This first-ever congressional effort, led by Congresswoman Chellie Pingree (D-Maine) alongside Reps. Marie Gluesenkamp Perez (D-Wash.) and Sydney Kamlager-Dove (D-Calif.), was unveiled in July to address pollution and exploitation plaguing the fast fashion industry. 

We're thrilled to announce our partnership with Tappr, a digital platform that provides brands with the tools they need to offer meaningful digital experiences to their customers. Through this collaboration, we will offer their innovative Digital Product Passport (DPP) software to our extensive customer base.