CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail and technology

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2 min read

The 61 billion dollar problem not enough brands are addressing

By CHARMING STAFF on Jan 14, 2021 4:37:59 PM

 

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Topics: RFID supply chain
2 min read

YOUR BRAND MATTERS MORE THAN EVER BUT THE DEFINITION OF BRAND HAS CHANGED. HERE’S WHY.

By CHARMING STAFF on Jan 11, 2021 4:44:00 PM

Conventional thinking says the concept of “brand-building” is led by advertising, marketing, presentation, and point of sale merchandising. Yet we know that consumers have a whole host of expectations that live outside of these four walls. The days of leaving brand perceptions to your marketing department is over.

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Topics: brand RFID
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WHY RETURNS ARE KILLING YOUR BUSINESS AND WHAT TO DO ABOUT IT

By CHARMING STAFF on Jan 8, 2021 11:43:00 AM

While 2020 has certainly been a year of unknowns, one thing is certain: online shopping is here to stay. According to a recent study, in 2020, nearly 41% of customers said they were currently shopping online for things they would normally buy in-store. 

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Topics: returns brand RFID
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CONSUMER BUYING BEHAVIORS AND EXPECTATIONS HAVE FOREVER CHANGED THE FACE OF RETAIL

By CHARMING STAFF on Jan 4, 2021 4:42:00 PM

It’s not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade.  According to a 2019 BRP Consumer Engagement Study, 87% of customers are interested in a personalized and consistent experience across all channels and 68% of customers would choose a store that offers personalized promotions/discounts over a store that doesn’t offer them.  While the answer to this seems simple with the latest in e-commerce tools, one critical consideration is often overlooked -having the inventory visibility to pay off those preferences and get product in the hands of your consumers.

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Topics: consumer insights