CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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5 min read

THE PANDEMIC SUPPLY CHAIN DISRUPTION IS A HANGOVER THAT KEEPS HANGING

By CHARMING STAFF on Dec 1, 2021 1:11:13 PM

When you hear the word disrupt, you tend to think of a positive, innovative change. But when it comes to today’s supply chain in a post-pandemic world, disruption is a double-edged sword.

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Topics: supply chain
3 min read

MOVE OVER MENUS, QR CODES ARE BACK IN FASHION (LITERALLY)

By CHARMING STAFF on Sep 29, 2021 3:49:48 PM

In a pre-pandemic world, QR codes were long forgotten. After nearly vanishing into obscurity, the QR code is back. And not just on restaurant tables. A Statista June 2021 survey found that 45 percent of shoppers from the US had used a marketing-related QR code in the previous three months. The share was highest among those aged 18 to 29, and 59 percent of respondents believed that QR codes would be a permanent use for their mobile phone in the future.

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4 min read

SUSTAINABILITY VS CIRCULARITY: WHAT’S THE DIFFERENCE?

By CHARMING STAFF on Sep 23, 2021 12:40:48 PM

In supply chain terms, sustainability is the ultimate resource management, ensuring balanced supply and demand for the long-term, avoiding depletion of natural resources, and maintaining ecological balance. But what about circularity?

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Topics: sustainability circularity
3 min read

WHY NEARSHORING IS A GAME CHANGER WHEN IT COMES TO CREATING SUPPLY CHAIN RESILIENCE

By CHARMING STAFF on Aug 17, 2021 11:06:00 AM

If the global pandemic has taught businesses anything, it’s that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.

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Topics: supply chain sustainability
2 min read

YOUR BRAND MATTERS MORE THAN EVER BUT THE DEFINITION OF BRAND HAS CHANGED. HERE’S WHY.

By CHARMING STAFF on Aug 10, 2021 4:44:00 PM

Conventional thinking says the concept of “brand-building” is led by advertising, marketing, presentation, and point of sale merchandising. Yet we know that consumers have a whole host of expectations that live outside of these four walls. The days of leaving brand perceptions to your marketing department is over.

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Topics: brand RFID
2 min read

THE 61 BILLION DOLLAR PROBLEM NOT ENOUGH BRANDS ARE ADDRESSING

By CHARMING STAFF on Aug 3, 2021 12:17:00 PM

 

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Topics: RFID supply chain
2 min read

WHY RETURNS ARE KILLING YOUR BUSINESS AND WHAT TO DO ABOUT IT

By CHARMING STAFF on Aug 1, 2021 11:43:00 AM

While 2020 was certainly been a year of unknowns, one thing is certain: online shopping is here to stay. According to a recent study, in 2020, nearly 41% of customers said they were currently shopping online for things they would normally buy in-store. 

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Topics: returns brand RFID
2 min read

CONSUMER BUYING BEHAVIORS AND EXPECTATIONS HAVE FOREVER CHANGED THE FACE OF RETAIL

By CHARMING STAFF on Jul 26, 2021 4:42:00 PM

It’s not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade.  According to a 2019 BRP Consumer Engagement Study, 87% of customers are interested in a personalized and consistent experience across all channels and 68% of customers would choose a store that offers personalized promotions/discounts over a store that doesn’t offer them.  While the answer to this seems simple with the latest in ecommerce tools, one critical consideration is often overlooked -- having the inventory visibility to pay off those preferences and get product in the hands of your consumers.

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Topics: consumer insights