CHARMING INSIGHTS

The past few years have seen a steady stream of policy ideas, sustainability pressure, and changing consumer expectations. By the end of 2025, increased environmental policy was more than a thought for down the road; sustainability requirements and structured demands for data and transparency became concrete.

Instead of another wave of new regulations, 2026 is looking to be the year that companies adjust their systems. With clearer regulatory direction and rising expectations from retailers and consumers, it’s time for apparel brands to build the infrastructure they need to be compliant and competitive. 

The coming year is less about the “what” and more about the “how.” Here are the big shifts we’re predicting for 2026:

While there are hardly any year-end wrap-ups that look back and claim the year was calm, 2025 was a particularly dynamic year in apparel. 

With regulatory shifts solidifying, consumer priorities shifting, and technology emerging, 2025 was the year that ideas became cemented into action. The industry entered the year preparing for change and finished it operating at a new baseline. Here are three of the most substantial shifts that defined 2025.

With the return of Trump-era tariffs and ongoing geopolitical uncertainty, evaluating the resiliency of your business’s supply chain is more important than ever. A resilient supply chain helps your business minimize disruptions and maintain a competitive edge in a volatile market. 

Shoppers are playing it safe right now. Between inflation, tariffs, and continual economic uncertainty, even loyal customers are pulling back. Major retailers, including Kohl’s, Macy’s, Walmart, and Target, have recognized this and are forecasting lower earnings to reflect today’s cautious consumer behavior.

Packaging has always been part of the branding conversation, but now it’s at the center of an environmental one too. Packaging alone makes up nearly 40% of the world’s plastic waste, and 91% of all packaging ends up in landfills. As the environmental impact of packaging becomes harder to ignore, both consumers and governments are calling for real, sustainable alternatives.

In a crowded market, every detail matters. Your brand’s story isn’t just told through your products—it’s reflected in the trims and packaging. At Charming, we go beyond the basics to deliver innovative, high-quality, and brand-enhancing solutions that leave a lasting impression.

Every detail matters in today’s competitive marketplace, and great packaging can be the key to winning over consumers. But as you know, packaging is also a significant expense. Manufacturers spend over $150 billion annually on packaging, making up roughly 7 to 10 cents of every dollar that goes into a product.

Regulations are always changing. Keeping up with shifting policies is a headache, and what makes it worse is that they’re not just changing; they’re changing in different directions.

Tags are itchy, annoying, and always seem to pop out of your collar at the worst times. But beyond the everyday inconvenience, traditional garment labels have bigger issues: they’re costly, inefficient, and environmentally wasteful. Yet, they’re still required under the Textile and Wool Acts and the Care Labeling Rule.

Six years ago, the European Union passed the Green Deal, committing to carbon neutrality by 2050. With at least a trillion euros dedicated to this initiative, the EU has introduced extensive legislation to promote sustainability and drive progress towards this goal.