CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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4 min read

When Is It Time for a Rebrand?

By Rich Ringeisen on Sep 23, 2024 12:25:50 PM

Every clothing company's brand identity is woven into the fabric of its products. However, as business evolves, the brand image may start to fray. Outdated logos, inconsistent messaging, and changing consumer expectations can signal that it is time for a refresh. 

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Topics: sustainability Labels

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