CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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4 min read

When Is It Time for a Rebrand?

By Rich Ringeisen on Sep 23, 2024 12:25:50 PM

Every clothing company's brand identity is woven into the fabric of its products. However, as business evolves, the brand image may start to fray. Outdated logos, inconsistent messaging, and changing consumer expectations can signal that it is time for a refresh. 

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Topics: sustainability Labels
3 min read

MOVE OVER MENUS, QR CODES ARE BACK IN FASHION (LITERALLY)

By CHARMING STAFF on Sep 29, 2021 3:49:48 PM

In a pre-pandemic world, QR codes were long forgotten. After nearly vanishing into obscurity, the QR code is back โ€” and not just on restaurant tables. QR codes are making waves in the retail space, providing opportunities to learn about brands, find coupons, and make payments. 

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Topics: sustainability DPP digital product passport (DPP) Labels

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