CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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4 min read

How the Digital Product Passport Transforms The Customer Experience

By Andy Van Duyse on Aug 20, 2024 3:10:38 PM

In the Age of Information, customers are growing more interested in understanding the full story behind their purchases than ever before. The Harvard Business Review discovered consumer concerns about sustainability are rising, and buyers are looking to make sure their purchases are ethical, practical, and authentic

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Topics: digital product passport (DPP) Charming.Digi
3 min read

Charming and Tappr: Partnership Announcement

By CHARMING STAFF on Jul 1, 2024 10:15:00 AM

We're thrilled to announce our partnership with Tappr, a digital platform that provides brands with the tools they need to offer meaningful, valuable experiences to their customers. Through this collaboration, we will offer our innovative Digital Product Passport (DPP) software to their extensive customer base.

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Topics: digital product passport (DPP)

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