You’ve taken the time to create high-quality, sustainable garments for your customers — but you’ve got to bring your market up to speed on how to take good care of them. A laundry disaster drives your customers away and undermines the intention you’ve put into your garments to create sustainable, lasting garments.

The average consumer does not know how to care for their garments properly. With a Digital Product Passport, you can provide clear care instructions that can help your consumers avoid those major laundry mishaps.

For decades, the humble care label has been a boring necessity, resting inconspicuously inside your garments. Between the abstract care symbols and generic origin attribution, there was never a real need to take too much time inspecting the label. 

In the Age of Information, customers are growing more interested in understanding the full story behind their purchases than ever before. The Harvard Business Review discovered consumer concerns about sustainability are rising, and buyers are looking to make sure their purchases are ethical, practical, and authentic. 

We're thrilled to announce our partnership with Tappr, a digital platform that provides brands with the tools they need to offer meaningful digital experiences to their customers. Through this collaboration, we will offer their innovative Digital Product Passport (DPP) software to our extensive customer base.

Original publishing date: December 14, 2021

Republished date: November 12, 2024

Conventional thinking says brand-building is led by advertising, marketing, and visual presentation. But we know that consumers have a host of expectations that live beyond those characteristics. That means the days of leaving brand perception to your marketing department are over.