Every clothing company's brand identity is woven into the fabric of its products. However, as business evolves, the brand image may start to fray. Outdated logos, inconsistent messaging, and changing consumer expectations can signal that it is time for a refresh.
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Rich Ringeisen
Recent posts by Rich Ringeisen
4 min read
When Is It Time for a Rebrand?
By Rich Ringeisen on Sep 23, 2024 12:25:50 PM
Topics: sustainability Labels
2 min read
Charming Trim Sponsors 2024 SJ x Rivet Sustainability LA
By Rich Ringeisen on Sep 3, 2024 1:32:36 PM
It’s Charming Trim’s mission to educate and inspire sustainability in the textile and manufacturing industry worldwide. This September, we’re bringing that mission to life as a proud sponsor of the Sourcing Journal x Rivet Sustainability Los Angeles event.
Read moreTopics: Events
4 min read
Bangladesh political events impact global production
By Rich Ringeisen on Aug 14, 2024 12:01:42 PM
After months of protest, Bangladesh’s Prime Minister Sheikh Hasina has stepped down from her position and fled the country to India. She has served as Prime Minister for over two decades, and the impact of this event can be felt around the world. Here’s what happened — and how it might affect your organization.
Read moreTopics: supply chain
4 min read
How California's Senate Bill 707 Might Just Change the Face of Sustainability
By Rich Ringeisen on Feb 26, 2024 3:26:12 PM
In recent years, campaigns and pledges to save the planet have been popping up everywhere. But, like any new initiative — they have their flaws. While many of these rules and regulations have good intentions, they often end up as surface-level marketing gestures, organic-looking packaging, and labels that boast sustainability but have no real meaning.
Read moreTopics: Laws
4 min read
On Navigating Sustainability: Why Digital Product Passports (DPP) are the Future
By Rich Ringeisen on Jan 16, 2024 11:03:08 AM
It’s no secret that the fashion industry continues to find itself at a crossroads, grappling with ever changing sustainability and circularity requirements. Let’s dive into the key problems brands face as policies change and explore why a digital product passport solution emerges as a critical tool—both from an environmental compliance standpoint and to help the industry achieve a more sustainable future.
Read moreTopics: sustainability
3 min read
How the 2023 Panama Canal drought impacted the supply chain in 2024
By Rich Ringeisen on Dec 5, 2023 9:31:32 AM
Looking back at 2023, we saw a mix of exciting wins and unique challenges for apparel brands worldwide. Black Friday brought a nearly historical peak, with supply chain executives, “100% ecstatic with the results.” But beneath the surface of the retail rejoice, we saw a string of difficulties facing the global shipping industry — particularly concerning the Panama Canal.
Read moreTopics: supply chain
4 min read
Q&A With Kathleen Talbot, Chief Sustainability Officer at Reformation
By Rich Ringeisen on Oct 4, 2022 4:23:27 PM
We had the distinct pleasure of hosting a Q&A with Kathleen Talbot, Chief Sustainability Officer and VP of Operations at Reformation to pick her brain about one of our favorite topics: sustainability in the apparel industry.
Read moreTopics: sustainability
2 min read
Your Brand Matters More Than Ever — But the Definition of Brand Has Changed
By Rich Ringeisen on Dec 14, 2021 10:45:00 AM
Original publishing date: December 14, 2021
Republished date: November 12, 2024
Conventional thinking says brand-building is led by advertising, marketing, and visual presentation. But we know that consumers have a host of expectations that live beyond those characteristics. That means the days of leaving brand perception to your marketing department are over.
Read moreTopics: brand DPP digital product passport (DPP)
2 min read
SUSTAINABILITY VS CIRCULARITY: WHAT’S THE DIFFERENCE?
By Rich Ringeisen on Sep 23, 2021 12:40:48 PM
In supply chain terms, sustainability is akin to ultimate resource management. Sustainability ensures balanced supply and demand for the long-term by avoiding the depletion of natural resources and maintaining ecological balance.
Read moreTopics: sustainability circularity
2 min read
WHY NEARSHORING IS A GAME CHANGER WHEN IT COMES TO CREATING SUPPLY CHAIN RESILIENCE
By Rich Ringeisen on Aug 17, 2021 11:06:00 AM
If the global pandemic has taught businesses anything, it’s that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.
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