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Original publishing date: December 14, 2021
Republished date: November 12, 2024
Conventional thinking says brand-building is led by advertising, marketing, and visual presentation. But we know that consumers have a host of expectations that live beyond those characteristics. That means the days of leaving brand perception to your marketing department are over.
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In supply chain terms, sustainability is akin to ultimate resource management. Sustainability ensures balanced supply and demand for the long-term by avoiding the depletion of natural resources and maintaining ecological balance.
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If the global pandemic has taught businesses anything, itโs that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.
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