CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

SIGN UP FOR OUR NEWSLETTER

Rich Ringeisen

Rich Ringeisen


Recent posts by Rich Ringeisen

2 min read

Your Brand Matters More Than Ever โ€” But the Definition of Brand Has Changed

By Rich Ringeisen on Dec 14, 2021 10:45:00 AM

Original publishing date: December 14, 2021

Republished date: November 12, 2024

Conventional thinking says brand-building is led by advertising, marketing, and visual presentation. But we know that consumers have a host of expectations that live beyond those characteristics. That means the days of leaving brand perception to your marketing department are over.

Read more
Topics: brand DPP digital product passport (DPP)
2 min read

SUSTAINABILITY VS CIRCULARITY: WHATโ€™S THE DIFFERENCE?

By Rich Ringeisen on Sep 23, 2021 12:40:48 PM

In supply chain terms, sustainability is akin to ultimate resource management. Sustainability ensures balanced supply and demand for the long-term by avoiding the depletion of natural resources and maintaining ecological balance. 

Read more
Topics: sustainability circularity
2 min read

WHY NEARSHORING IS A GAME CHANGER WHEN IT COMES TO CREATING SUPPLY CHAIN RESILIENCE

By Rich Ringeisen on Aug 17, 2021 11:06:00 AM

If the global pandemic has taught businesses anything, itโ€™s that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.

Read more
Topics: supply chain sustainability

Featured