CHARMING INSIGHTS

The B2B sales landscape is shifting, and Charming is evolving with it.

Jeremy Van Houten, now Director of Brand Sales, is stepping into this new era with a clear vision: build scalable relationships that align with how the industry is evolving.

Consumer behavior is evolving fast. Shoppers are more informed, selective, and value-driven than ever. In fact, 81% of consumers research products online before making a purchase, and a key part of that research is the brand’s story. For 68% of consumers, brand storytelling directly influences their buying decisions.

In a crowded market, every detail matters. Your brand’s story isn’t just told through your products—it’s reflected in the trims and packaging. At Charming, we go beyond the basics to deliver innovative, high-quality, and brand-enhancing solutions that leave a lasting impression.

Every detail matters in today’s competitive marketplace, and great packaging can be the key to winning over consumers. But as you know, packaging is also a significant expense. Manufacturers spend over $150 billion annually on packaging, making up roughly 7 to 10 cents of every dollar that goes into a product.

Charming Trim is growing, and we’re excited to welcome our newest team member: John Beilfuss. As our new VP of Sales, John brings nearly 30 years of sales experience — including extensive time in the printing and RFID industry, along with the trim and packaging space. His deep understanding of the industry’s challenges and opportunities, combined with his firsthand experience in sales, makes him a great addition to the team.

Regulations are always changing. Keeping up with shifting policies is a headache, and what makes it worse is that they’re not just changing; they’re changing in different directions.

Tags are itchy, annoying, and always seem to pop out of your collar at the worst times. But beyond the everyday inconvenience, traditional garment labels have bigger issues: they’re costly, inefficient, and environmentally wasteful. Yet, they’re still required under the Textile and Wool Acts and the Care Labeling Rule.

Six years ago, the European Union passed the Green Deal, committing to carbon neutrality by 2050. With at least a trillion euros dedicated to this initiative, the EU has introduced extensive legislation to promote sustainability and drive progress towards this goal. 

In today’s fast-paced digital world, it can be challenging to determine which technologies are worth the investment. One innovation your company shouldn’t overlook is digital labeling. This technology is transforming how brands, manufacturers, and retailers manage products and engage with customers. 

The global trade landscape is shifting quickly. Companies that fail to adapt risk unpredictable costs and supply chain disruptions. One of the most effective strategies to stay ahead? Nearshoring.