CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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3 min read

Why greenwashing has become a hot topic and what you can do about it

By Jeremy Van Houten on Jan 9, 2023 5:37:07 PM

With an increasing number of consumers willing to spend more for products they believe to be more sustainable, it can be tempting to focus your marketing and messaging efforts on the most eco-friendly aspects of your products. 

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Topics: sustainability
3 min read

Q&A With Kathleen Talbot, Chief Sustainability Officer at Reformation

By CHARMING STAFF on Oct 4, 2022 4:23:27 PM

We had the distinct pleasure of hosting a Q&A with Kathleen Talbot, Chief Sustainability Officer and VP of Operations at Reformation to pick her brain about one of our favorite topics: sustainability in the apparel industry.

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Topics: supply chain sustainability
2 min read

THE NEED FOR FORECASTING TO MEET SUSTAINABILITY GOALS

By CHARMING STAFF on Sep 26, 2022 11:35:48 AM

The state of the climate is scary. In fact, it’s overwhelming when you consider that the retail industry accounts for nearly 8% of the global GHG greenhouse gas emissions. 

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Topics: supply chain sustainability
1 min read

CHARMING ANNOUNCES EXPANSION TO MEXICO AND CENTRAL AMERICA

By CHARMING STAFF on Jul 15, 2022 3:33:00 PM

CHARMING is very pleased to announce that we are further expanding our manufacturing presence in Mexico and Central America. Our customers have told us that they need to be closer to the needle to help them with response time, and freight, and we have listened.  Last year we established CHARMING Guatemala (Guatemala City), and this past month we took possession of our brand new factory building on July 15, 2022.

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3 min read

WHY RETURNS ARE KILLING YOUR BUSINESS AND WHAT TO DO ABOUT IT

By CHARMING STAFF on Dec 23, 2021 11:12:48 AM

While 2020 and 2021 were certainly years of unknowns, one thing is certain: online shopping is here to stay. According to one study from Shopify, over 46% of consumers said they feel uncomfortable shopping in-person

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Topics: returns RFID
2 min read

YOUR BRAND MATTERS MORE THAN EVER BUT THE DEFINITION OF BRAND HAS CHANGED. HERE’S WHY.

By CHARMING STAFF on Dec 14, 2021 10:45:00 AM

Conventional thinking says the concept of “brand-building” is led by advertising, marketing, presentation, and point of sale merchandising. Yet we know that consumers have a whole host of expectations that live outside of these four walls. The days of leaving brand perceptions to your marketing department is over. 

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Topics: brand RFID
5 min read

THE PANDEMIC SUPPLY CHAIN DISRUPTION IS A HANGOVER THAT KEEPS HANGING

By CHARMING STAFF on Dec 1, 2021 1:11:13 PM

When you hear the word disrupt, you tend to think of a positive, innovative change. But when it comes to today’s supply chain in a post-pandemic world, disruption is a double-edged sword.

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Topics: supply chain
3 min read

MOVE OVER MENUS, QR CODES ARE BACK IN FASHION (LITERALLY)

By CHARMING STAFF on Sep 29, 2021 3:49:48 PM

In a pre-pandemic world, QR codes were long forgotten. After nearly vanishing into obscurity, the QR code is back. And not just on restaurant tables. A Statista June 2021 survey found that 45 percent of shoppers from the US had used a marketing-related QR code in the previous three months. The share was highest among those aged 18 to 29, and 59 percent of respondents believed that QR codes would be a permanent use for their mobile phone in the future.

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4 min read

SUSTAINABILITY VS CIRCULARITY: WHAT’S THE DIFFERENCE?

By CHARMING STAFF on Sep 23, 2021 12:40:48 PM

In supply chain terms, sustainability is the ultimate resource management, ensuring balanced supply and demand for the long-term, avoiding depletion of natural resources, and maintaining ecological balance. But what about circularity?

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Topics: sustainability circularity
3 min read

WHY NEARSHORING IS A GAME CHANGER WHEN IT COMES TO CREATING SUPPLY CHAIN RESILIENCE

By CHARMING STAFF on Aug 17, 2021 11:06:00 AM

If the global pandemic has taught businesses anything, it’s that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.

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Topics: supply chain sustainability