CHARMING INSIGHTS

The tariff tide is turning. With the return of Trump-era trade measures, global supply chains are entering a new wave of volatility. While the full impact is still unfolding, one thing is clear: brands that can adapt quickly will gain a competitive edge.

Packaging has always been part of the branding conversation, but now it’s at the center of an environmental one too. Packaging alone makes up nearly 40% of the world’s plastic waste, and 91% of all packaging ends up in landfills. As the environmental impact of packaging becomes harder to ignore, both consumers and governments are calling for real, sustainable alternatives.

The B2B sales landscape is shifting, and Charming is evolving with it.

Jeremy Van Houten, now Director of Brand Sales, is stepping into this new era with a clear vision: build scalable relationships that align with how the industry is evolving.

Consumer behavior is evolving fast. Shoppers are more informed, selective, and value-driven than ever. In fact, 81% of consumers research products online before making a purchase, and a key part of that research is the brand’s story. For 68% of consumers, brand storytelling directly influences their buying decisions.

In a crowded market, every detail matters. Your brand’s story isn’t just told through your products—it’s reflected in the trims and packaging. At Charming, we go beyond the basics to deliver innovative, high-quality, and brand-enhancing solutions that leave a lasting impression.

Every detail matters in today’s competitive marketplace, and great packaging can be the key to winning over consumers. But as you know, packaging is also a significant expense. Manufacturers spend over $150 billion annually on packaging, making up roughly 7 to 10 cents of every dollar that goes into a product.

Charming Trim is growing, and we’re excited to welcome our newest team member: John Beilfuss. As our new VP of Sales, John brings nearly 30 years of sales experience — including extensive time in the printing and RFID industry, along with the trim and packaging space. His deep understanding of the industry’s challenges and opportunities, combined with his firsthand experience in sales, makes him a great addition to the team.

Regulations are always changing. Keeping up with shifting policies is a headache, and what makes it worse is that they’re not just changing; they’re changing in different directions.

Tags are itchy, annoying, and always seem to pop out of your collar at the worst times. But beyond the everyday inconvenience, traditional garment labels have bigger issues: they’re costly, inefficient, and environmentally wasteful. Yet, they’re still required under the Textile and Wool Acts and the Care Labeling Rule.

Six years ago, the European Union passed the Green Deal, committing to carbon neutrality by 2050. With at least a trillion euros dedicated to this initiative, the EU has introduced extensive legislation to promote sustainability and drive progress towards this goal.