While 2020 and 2021 were certainly years of unknowns, one thing is certain: online shopping is here to stay. According to one study from Shopify, over 46% of consumers said they feel uncomfortable shopping in-person
Read more3 min read
WHY RETURNS ARE KILLING YOUR BUSINESS AND WHAT TO DO ABOUT IT
By CHARMING STAFF on Dec 23, 2021 11:12:48 AM
Topics: returns RFID
2 min read
YOUR BRAND MATTERS MORE THAN EVER BUT THE DEFINITION OF BRAND HAS CHANGED. HERE’S WHY.
By CHARMING STAFF on Dec 14, 2021 10:45:00 AM
Conventional thinking says the concept of “brand-building” is led by advertising, marketing, presentation, and point of sale merchandising. Yet we know that consumers have a whole host of expectations that live outside of these four walls. The days of leaving brand perceptions to your marketing department is over.
Read moreTopics: brand RFID
5 min read
THE PANDEMIC SUPPLY CHAIN DISRUPTION IS A HANGOVER THAT KEEPS HANGING
By CHARMING STAFF on Dec 1, 2021 1:11:13 PM
When you hear the word disrupt, you tend to think of a positive, innovative change. But when it comes to today’s supply chain in a post-pandemic world, disruption is a double-edged sword.
Read moreTopics: supply chain
3 min read
MOVE OVER MENUS, QR CODES ARE BACK IN FASHION (LITERALLY)
By CHARMING STAFF on Sep 29, 2021 3:49:48 PM
In a pre-pandemic world, QR codes were long forgotten. After nearly vanishing into obscurity, the QR code is back. And not just on restaurant tables. A Statista June 2021 survey found that 45 percent of shoppers from the US had used a marketing-related QR code in the previous three months. The share was highest among those aged 18 to 29, and 59 percent of respondents believed that QR codes would be a permanent use for their mobile phone in the future.
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SUSTAINABILITY VS CIRCULARITY: WHAT’S THE DIFFERENCE?
By CHARMING STAFF on Sep 23, 2021 12:40:48 PM
In supply chain terms, sustainability is the ultimate resource management, ensuring balanced supply and demand for the long-term, avoiding depletion of natural resources, and maintaining ecological balance. But what about circularity?
Read moreTopics: sustainability circularity
3 min read
WHY NEARSHORING IS A GAME CHANGER WHEN IT COMES TO CREATING SUPPLY CHAIN RESILIENCE
By CHARMING STAFF on Aug 17, 2021 11:06:00 AM
If the global pandemic has taught businesses anything, it’s that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.
Read moreTopics: supply chain sustainability
2 min read
THE 61 BILLION DOLLAR PROBLEM NOT ENOUGH BRANDS ARE ADDRESSING
By CHARMING STAFF on Aug 3, 2021 12:17:00 PM
According to the National Retail Federation (NRF) US retailers lose an estimated $61.7 billion per year from shoplifting, employee or vendor theft, and administrative error. These losses average at 1.4% of retail sales but can be greater than 2% in some apparel and cosmetics categories—a huge potential loss when looking at billion dollar companies.
Read moreTopics: RFID supply chain
2 min read
CONSUMER BUYING BEHAVIORS AND EXPECTATIONS HAVE FOREVER CHANGED THE FACE OF RETAIL
By CHARMING STAFF on Jul 26, 2021 4:42:00 PM
It’s not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade. According to a 2019 BRP Consumer Engagement Study, 87% of customers are interested in a personalized and consistent experience across all channels and 68% of customers would choose a store that offers personalized promotions/discounts over a store that doesn’t offer them. While the answer to this seems simple with the latest in ecommerce tools, one critical consideration is often overlooked -- having the inventory visibility to pay off those preferences and get product in the hands of your consumers.
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