We're thrilled to announce our partnership with Tappr, a digital platform that provides brands with the tools they need to offer meaningful digital experiences to their customers. Through this collaboration, we will offer their innovative Digital Product Passport (DPP) software to our extensive customer base.
“We see digital solutions as an ever-growing part of our business. The digital IDs linking product data attributes and values to the physical garment are an extension of the client data we already handle as our daily business. Offering a user-friendly and powerful digital solution for consumers is key. This bridges the gap between the physical product and its digital information, allowing us to provide our clients with a complete solution from start to finish.”
- Neil Greenhalgh, Director Of Digital Solutions at Charming
Sustainability & traceability will be at the core of every garment
Consumers, regulators, and industry standards now demand more sustainable practices and greater transparency throughout the product lifecycle. This partnership is driven by a shared vision to:
- Promote sustainability and transparency. We believe sustainability shouldn't be a burden. DPPs provide clear information about a product's journey, from raw materials to its final destination. Supply chain transparency not only benefits the environment but also the business.
- Meet regulatory requirements. Digital Product Passports are poised to become mandatory regulations, not just in the EU, but globally. This partnership equips Charming’s customers to stay ahead of the curve.
- Empower consumers. Imagine using technology to learn about the origin of your clothes, how to care for them properly, and even find responsible recycling or resale options. DPPs empower consumers to contribute to a circular economy in ways they might not have considered before.
Compliance sparks change, experience defines winners
DPPs are emerging as a key solution, not just for environmental responsibility, but also for enhanced customer experiences and increased opportunity for revenue growth.
This partnership provides brands with the tools they need to create just that. DPPs allow brands to connect directly with their customers and provide them with exclusive content, services, and experiences regardless of where they purchased the product or how long they have owned it.
Having deeper connections with their customers, brands can carve out a unique space in the market and ensure their continued relevance in the years to come.
“I am excited to see how brands can get creative with DPP content. I suspect a lot of brands will include information around product care, sustainability, and support. After that...it's really up to the brand and now there's a new channel for those game-changing marketing campaigns. Think Spotify Wrapped, but instead of that guilty pleasure playlist, it's a data-driven deep dive into a consumer's digital closet.”
- Bas van der Pol, Founder at Tappr
Partnering with a future-proof solution
We're looking forward to seeing how brands leverage this technology. From offering innovative sustainability initiatives to fostering deeper consumer connections, the possibilities are endless.
This partnership is just the beginning – together, we're weaving a more sustainable and transparent future for the textile industry.
To learn more about our partnership with Tappr, check out the Charming.Digi page. Leverage the best in DPP technology alongside our sustainable textiles to stay on top of regulations and bring a greener future into reality.
“Charming gets it. Their innovative approach to textiles, blending tech and creativity, perfectly aligns with our vision. They bring decades of industry-leading expertise to the table while still retaining a personal small-company feel, fostering a team genuinely invested in our brand's success. This is the kind of partnership we get excited about. They do the labels, we provide the software, and together, we're going to bring a ton of value to apparel brands,"
- Bas van der Pol, Founder at Tappr.
Editor Note: This content was updated on October 3, 2024.
