--- title: CHARMING INSIGHTS | Andy Van Duyse description: A blog from Charming dedicated to consumer preferences, retail, and technology. --- # CHARMING INSIGHTS ##### A blog from Charming dedicated to consumer preferences, retail, and technology ### SIGN UP FOR OUR NEWSLETTER [Back To blog](https://blog.charmingtrim.com/) ![Andy Van Duyse](https://blog.charmingtrim.com/hubfs/Untitled%20design%20(16).png) ### Andy Van Duyse #### Recent posts by Andy Van Duyse ###### 2 min read ## [See the Future of Apparel Transparency and Circularity at Circular Textile Days](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Sep 4, 2025 11:05:44 AM [![](https://blog.charmingtrim.com/hubfs/Charming_Circular_Days%20(1).jpg) ](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) The fashion industry has already made important progress toward a circular economy. Brands have shown real commitment to lowering their impact by using recycled fabrics and [reducing packaging waste](https://blog.charmingtrim.com/manufacturing-smarter-how-to-practically-approach-sustainability). Now circularity is the goal, keeping products in use longer and connecting every stage of their journey through a digital identity. [Read more](https://blog.charmingtrim.com/see-the-future-of-apparel-transparency-and-circularity-at-circular-textile-days) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) ###### 3 min read ## [How Digital Product Passports are Doubling Product Value](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Aug 18, 2025 12:14:32 PM [![](https://blog.charmingtrim.com/hubfs/1754035055627.jpeg) ](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) The DPP mandate is approaching fast, and for the fashion industry, there’s no dodging it. For many brands, it feels like a regulatory headache in the making. In fact, a recent [Bain & Company survey](https://www.bain.com/insights/digital-product-passports-introduce-new-sources-of-value/) found that [90% of brands](https://www.bain.com/about/media-center/press-releases/20252/digital-product-passports-could-double-fashion-products-lifetime-value--with-consumers-reaping-the-rewards/) view the DPP as just more red tape. [Read more](https://blog.charmingtrim.com/how-digital-product-passports-are-doubling-product-value) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) ###### 3 min read ## [Why Digital Product Passports Belong in Your Marketing Strategy](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Apr 11, 2025 10:37:07 AM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-08-20%20at%203.24.11%20PM.png) ](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) Consumer behavior is evolving fast. Shoppers are more informed, selective, and value-driven than ever. In fact, [81% of consumers research products](https://saleslion.io/sales-statistics/81-of-shoppers-research-their-product-online-before-purchasing/) online before making a purchase, and a key part of that research is the brand’s story. For [68% of consumers](https://www.businessdasher.com/storytelling-statistics/#:~:text=Storytelling%20increases%20the%20value%20of,20%25%20increase%20in%20customer%20loyalty.), brand storytelling directly influences their buying decisions. [Read more](https://blog.charmingtrim.com/why-digital-product-passports-belong-in-your-marketing-strategy) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 3 min read ## [The Reselling Market Potential with Charming.DIGI DPP](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Feb 11, 2025 12:00:00 AM [![](https://blog.charmingtrim.com/hubfs/Marketing_Resell_01.png) ](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) The resale market is booming, and according to the latest Consumer Edge report, it’s growing at an even faster rate than traditional retail. This shift is transforming the way consumers view consumption, sustainability, and product value.  [Read more](https://blog.charmingtrim.com/the-reselling-market-potential-with-charming-digi-dpp) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 3 min read ## [The Why and How of Data Collection for DPP](https://blog.charmingtrim.com/the-why-and-how-of-data-collection-for-dpp) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Jan 2, 2025 5:11:38 PM [![](https://blog.charmingtrim.com/hubfs/SaaS_Iso_02_600.png) ](https://blog.charmingtrim.com/the-why-and-how-of-data-collection-for-dpp) You can think of the [digital product passport (DPP)](https://www.charmingtrim.com/digi) as a digital filing cabinet — it safely stores the most important product data for individual products or product batches moving through the supply chain.  [Read more](https://blog.charmingtrim.com/the-why-and-how-of-data-collection-for-dpp) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) ###### 4 min read ## [Elevating Care Instructions with a Digital Product Passport](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Nov 5, 2024 12:53:18 PM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-11-05%20at%2012.52.34%20PM.png) ](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) You’ve taken the time to create high-quality, sustainable garments for your customers — but you’ve got to bring your market up to speed on how to take good care of them. A laundry disaster drives your customers away and undermines the intention you’ve put into your garments to create sustainable, lasting garments. The average consumer does not know how to care for their garments properly. With a [Digital Product Passport,](https://blog.charmingtrim.com/how-apparel-manufacturers-and-retailers-can-learn-to-love-the-digital-product-passport-dpp) you can provide clear care instructions that can help your consumers avoid those major laundry mishaps. [Read more](https://blog.charmingtrim.com/elevating-care-instructions-with-a-digital-product-passport) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 3 min read ## [“Navigating the Future of Fashion” Webinar Empowers Textile Leaders to Prepare for the DPP](https://blog.charmingtrim.com/navigating-the-future-of-fashion-webinar-empowers-textile-leaders-to-prepare-for-the-dpp) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Oct 4, 2024 11:51:36 AM [![](https://blog.charmingtrim.com/hubfs/Tappr%20x%20CT%20Webinar%20(3)-1.png) ](https://blog.charmingtrim.com/navigating-the-future-of-fashion-webinar-empowers-textile-leaders-to-prepare-for-the-dpp) On September 17, 2024, three industry experts came together to discuss the advent of the digital product passport (DPP). Bas van der Pol (Founder of [Tappr](https://www.usetappr.com/)), Jeanet van der Stoel (Sector Lead Textile & Apparel at [GS1](https://www.gs1.org/)), and Neil Greenhalgh (Digital Solutions Director of [Charming Trim](https://www.charmingtrim.com/digi)) put their heads together to share about DPP regulations, predictions, and best practices. [Read more](https://blog.charmingtrim.com/navigating-the-future-of-fashion-webinar-empowers-textile-leaders-to-prepare-for-the-dpp) ###### Topics: [DPP](https://blog.charmingtrim.com/topic/dpp) ###### 3 min read ## [How California’s EPR Law Could Affect Your Brand or Textile Company](https://blog.charmingtrim.com/how-californias-epr-law-could-affect-your-brand-or-textile-company) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Sep 4, 2024 9:14:55 AM [![](https://blog.charmingtrim.com/hubfs/pexels-readymade-3850512.jpg) ](https://blog.charmingtrim.com/how-californias-epr-law-could-affect-your-brand-or-textile-company) Four decades ago, the European Union passed an Extended Producer Responsibility (EPR) regulation, requiring textile manufacturers to take accountability for the entire lifecycle of their products — not just the production and distribution. [Read more](https://blog.charmingtrim.com/how-californias-epr-law-could-affect-your-brand-or-textile-company) ###### Topics: [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) [Laws](https://blog.charmingtrim.com/topic/laws) ###### 4 min read ## [How the Digital Product Passport Transforms The Customer Experience](https://blog.charmingtrim.com/how-the-digital-product-passport-transforms-the-customer-experience) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Aug 20, 2024 3:10:38 PM [![](https://blog.charmingtrim.com/hubfs/Screenshot%202024-08-20%20at%203.24.11%20PM.png) ](https://blog.charmingtrim.com/how-the-digital-product-passport-transforms-the-customer-experience) In the Age of Information, customers are growing more interested in understanding the full story behind their purchases than ever before. The [Harvard Business Review](https://hbr.org/2023/09/research-consumers-sustainability-demands-are-rising) discovered consumer concerns about sustainability are rising, and buyers are looking to make sure their purchases are [ethical](https://www.forbes.com/sites/stevebanker/2021/10/05/do-consumers-care-about-ethical-sourcing/), practical, and [authentic](https://fashionunited.uk/news/business/the-business-of-authenticity/2024012573755).  [Read more](https://blog.charmingtrim.com/how-the-digital-product-passport-transforms-the-customer-experience) ###### Topics: [digital product passport (DPP)](https://blog.charmingtrim.com/topic/digital-product-passport-dpp) [Charming.Digi](https://blog.charmingtrim.com/topic/charming-digi) ###### 4 min read ## [The Securities & Exchange Commission Adopts Final Rules on Climate-Related Disclosures](https://blog.charmingtrim.com/the-enhancement-and-standardization-of-climate-related-disclosures-final-rules) By [Andy Van Duyse](https://blog.charmingtrim.com/author/andy-van-duyse) on Apr 15, 2024 11:29:07 AM As buyers grow more climate-aware, and as the global need for sustainability in manufacturing grows, the Securities & Exchange Commission has finally adopted a set of rules on climate-related disclosures. To protect consumers, investors, and the planet, businesses will now need to disclose important information about climate-related risks and beyond.  [Read more](https://blog.charmingtrim.com/the-enhancement-and-standardization-of-climate-related-disclosures-final-rules) ###### Topics: [sustainability](https://blog.charmingtrim.com/topic/sustainability) [Laws](https://blog.charmingtrim.com/topic/laws) [All posts](https://blog.charmingtrim.com/all) [Next ** ](https://blog.charmingtrim.com/author/andy-van-duyse/page/2) ### Featured ### Posts by Tag - [sustainability (24)](https://blog.charmingtrim.com/tag/sustainability) - [DPP (20)](https://blog.charmingtrim.com/tag/dpp) - [RFID (14)](https://blog.charmingtrim.com/tag/rfid) - [digital product passport (DPP) (13)](https://blog.charmingtrim.com/tag/digital-product-passport-dpp) - [Charming.Digi (12)](https://blog.charmingtrim.com/tag/charming-digi) - [supply chain (7)](https://blog.charmingtrim.com/tag/supply-chain) - [Events (6)](https://blog.charmingtrim.com/tag/events) - [Labels (6)](https://blog.charmingtrim.com/tag/labels) - [Laws (6)](https://blog.charmingtrim.com/tag/laws) - [consumer insights (5)](https://blog.charmingtrim.com/tag/consumer-insights) - [circularity (4)](https://blog.charmingtrim.com/tag/circularity) - [Apparel (3)](https://blog.charmingtrim.com/tag/apparel) - [Certification (3)](https://blog.charmingtrim.com/tag/certification) - [PFAS (2)](https://blog.charmingtrim.com/tag/pfas) - [Tariffs (2)](https://blog.charmingtrim.com/tag/tariffs) - [brand (2)](https://blog.charmingtrim.com/tag/brand) - [digital labeling (2)](https://blog.charmingtrim.com/tag/digital-labeling) - [nfc (2)](https://blog.charmingtrim.com/tag/nfc) - [Cost Cutting (1)](https://blog.charmingtrim.com/tag/cost-cutting) - [Global Sourcing (1)](https://blog.charmingtrim.com/tag/global-sourcing) - [In Plant Printing (1)](https://blog.charmingtrim.com/tag/in-plant-printing) - [Nearshoring (1)](https://blog.charmingtrim.com/tag/nearshoring) - [QR (1)](https://blog.charmingtrim.com/tag/qr) - [Regulations (1)](https://blog.charmingtrim.com/tag/regulations) - [Smart Packaging (1)](https://blog.charmingtrim.com/tag/smart-packaging) - [Traceability (1)](https://blog.charmingtrim.com/tag/traceability) - [heat transfers (1)](https://blog.charmingtrim.com/tag/heat-transfers) [See all](https://blog.charmingtrim.com/author/andy-van-duyse#) ### Sign up for updates       [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC560BAQEd_tlSQ08hRw%2Fcompany-logo_400_400%2F0%2F1630582539667%2Flowatag_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DZeKKPX2ZDL-3Ux9DxbsvPBBBtRRimqt-_glUlzjiTHY) ](https://www.linkedin.com/company/charmingtrims/) [/CHARMING ](https://www.linkedin.com/company/charmingtrims/) 5 days ago Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implementation of the DPP for apparel and retail is officially set for 2027. 👇Take a look at the roadmap document below, feel free to download and share it with your connections in the apparel and retail industry. There's important work ahead of us! [#dpp](https://www.linkedin.com/feed/hashtag/dpp/) [#traceability](https://www.linkedin.com/feed/hashtag/traceability/) [#circularity](https://www.linkedin.com/feed/hashtag/circularity/) ‍‍‍‍ Read more ![Big news alert! CIRPASS - Digital Product Passport has just announced this week that the implemen...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD4E1FAQFPMsqPHqqdPQ%2Ffeedshare-document-cover-images_1920%2F0%2F1709886179396%3Fe%3D1710928800%26v%3Dbeta%26t%3DVjwku_vfYE4RNUJqUQ8KQviVxt-lJjcv-Cb8yqIIVNI)   [  17 ](https://www.linkedin.com/posts/charmingtrims_roadmap-dpp-activity-7171784411384922113-GXK1?utm_source=share&utm_medium=member_desktop)   Share [![](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC4D0BAQHdBeqQFyaSAA%2Fcompany-logo_400_400%2F0%2F1668530079764%2Fcirpass_dpp_logo%3Fe%3D1718236800%26v%3Dbeta%26t%3DttDuHIpXb7ixWDtZkArJ3QTZBxu4hG6I822Qv-GT8Is) ](https://www.linkedin.com/company/cirpass-dpp/) [CIRPASS - Digital Product Passport ](https://www.linkedin.com/company/cirpass-dpp/) March 1 The CIRPASS - Digital Product Passport final event is just around the corner! Have you registered already? No? 😱 Make sure to save your spot now > [https://lnkd.in/dVwEe2EZ](https://lnkd.in/dVwEe2EZ) 🗓The event will start at 9h30 CET - (5 March 2024) Consult the full event agenda > [https://lnkd.in/d-U3Zqra](https://lnkd.in/d-U3Zqra)  🔗 𝗟𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 𝗹𝗶𝗻𝗸 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲: On the day of the event, you will be able to connect on this link > [https://lnkd.in/gEZs3XiX](https://lnkd.in/gEZs3XiX) ❓❓𝗟𝗶𝘃𝗲 𝗤&𝗔 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗹𝗶𝗱𝗼 During the event, we will be conducting the Q&A sessions exclusively through Slido. Ask your questions to the experts on this link > [https://lnkd.in/gtgJ5bek](https://lnkd.in/gtgJ5bek) ------- Battery Pass Commissariat a l'Energie Atomique et aux Energies Alternatives, CEA-List, SLR Consulting, Fraunhofer-Gesellschaft, Wuppertal Institute for Climate, Environment and Energy, Chalmers Industriteknik, VDE, DKE, +ImpaKT Luxembourg S.à.r.l, F6S Innovation, GS1 in Europe, Politecnico di Milano, circular.fashion, DIGITALEUROPE, EIT InnoEnergy, Delft University of Technology, TalTech – Tallinn University of Technology, Veltha, Energy Web, Bundesanstalt für Materialforschung und -prüfung , SyncForce, Innovalia Association, Textile Exchange , Responsible Business Alliance, Worldline, RISE Research Institutes of Sweden, iPoint Systems, Global Electronics Council, Avery Dennison, Global Battery Alliance, Global Textile Scheme GmbH Read more ![The CIRPASS - Digital Product Passport final event is just around the corner!Have you registered ...](https://phosphor.utils.elfsightcdn.com/?url=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FD5622AQEV3zB6tmtO2w%2Ffeedshare-shrink_2048_1536%2F0%2F1709204357535%3Fe%3D1713398400%26v%3Dbeta%26t%3DhN0m0YNqMucwkHl8h5b911OBhB2H3ywNZaNCcIaNoV0)   [  11 ](https://www.linkedin.com/posts/charmingtrims_the-cirpass-digital-product-passport-final-activity-7170689287410171904-qGbS?utm_source=share&utm_medium=member_desktop)   Share