CHARMING INSIGHTS

The DPP mandate is approaching fast, and for the fashion industry, there’s no dodging it. For many brands, it feels like a regulatory headache in the making. In fact, a recent Bain & Company survey found that 90% of brands view the DPP as just more red tape.

We’re pleased to share that our long-standing partner in France, formerly known as Primway/Charming, is now officially operating under a single, unified name — Charming.

Keeping up with evolving sustainability regulations and best practices can feel like a full-time job. At Charming, we believe that sustainable choices aren’t just good for the planet — they’re smart business. That’s why we’ve invested deeply in developing solutions that support responsible sourcing, supply chain visibility, and reduce long-term environmental impact.

Grabbing consumer attention is hard. Keeping it is harder. Today’s shoppers have more choices and higher expectations than ever. In this environment, offering a great product isn’t enough. So what influences purchasing decisions and builds customer loyalty? Three key factors stand out.

At Charming, we've always believed that good business and sustainable practices go hand in hand. Whether it's helping brands design smarter, lower-impact trims or investing in greener operations ourselves, we're committed to thoughtful, sustainable manufacturing.

And lately, we've made a pretty sunny upgrade.

UHF and NFC are two acronyms you’ll hear often. While they’re both forms of the same technology, RFID (radio frequency identification), they serve very different purposes. So, what exactly do they do, and how do you know which is right for your business?

We’ll explain both options below to help you decide which solution (or combination) best suits your needs.

For today’s supply chains, visibility is everything. The ability to trace products from origin to shelf and beyond is no longer a luxury; it’s a necessity. That’s where GS1 comes in.

At Charming Trim, we are all about delivering solutions that benefit businesses and the environment. We believe that sustainability isn’t just a buzzword — it’s a business imperative. That’s why we’re proud to take part in this year’s Habit Impact Day, a forum where innovation, regulation, and real-world solutions take center stage.

With the return of Trump-era tariffs and ongoing geopolitical uncertainty, evaluating the resiliency of your business’s supply chain is more important than ever. A resilient supply chain helps your business minimize disruptions and maintain a competitive edge in a volatile market. 

Shoppers are playing it safe right now. Between inflation, tariffs, and continual economic uncertainty, even loyal customers are pulling back. Major retailers, including Kohl’s, Macy’s, Walmart, and Target, have recognized this and are forecasting lower earnings to reflect today’s cautious consumer behavior.