CHARMING INSIGHTS

With an increasing number of consumers willing to spend more for products they believe to be more sustainable, it can be tempting to focus your marketing and messaging efforts on the most eco-friendly aspects of your products. 

Unfortunately, that is often the first step onto the slippery slope of greenwashing: making unsubstantiated claims that can mislead consumers into believing that a company’s products are more environmentally friendly than they really are. 

We had the distinct pleasure of hosting a Q&A with Kathleen Talbot, Chief Sustainability Officer and VP of Operations at Reformation to pick her brain about one of our favorite topics: sustainability in the apparel industry.

The state of the climate is scary. In fact, it’s overwhelming when you consider that the retail industry accounts for nearly 8% of the global GHG greenhouse gas emissions. 

In supply chain terms, sustainability is the ultimate resource management, ensuring balanced supply and demand for the long-term, avoiding depletion of natural resources, and maintaining ecological balance. But what about circularity?

If the global pandemic has taught businesses anything, it’s that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.