CHARMING INSIGHTS

In supply chain terms, sustainability is akin to ultimate resource management. Sustainability ensures balanced supply and demand for the long-term by avoiding the depletion of natural resources and maintaining ecological balance. 

If the global pandemic has taught businesses anything, it’s that supply chain resilience is critical to future-proofing brand and business operations. Global sourcing and manufacturing are increasingly critical to meeting evolving consumer demands and sustainability requirements. And at the epicenter of that evolution is nearshoring.

I’m going to cut to the chase: US retailers lose an estimated $121 billion per year from shoplifting. Between pilfering pre-teens and kleptomaniac employees, brands consistently lose out on significant sales due to theft.

It’s not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade. 

As consumer behaviors have changed, retailers are left to make the decision: will they change their processes and swim, or keep things as they are and face sinking in 2025 markets? Here are the three major consumer behavior shifts that have happened — and how brands can respond.