CHARMING INSIGHTS

A blog from Charming dedicated to consumer preferences, retail, and technology

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3 min read

MOVE OVER MENUS, QR CODES ARE BACK IN FASHION (LITERALLY)

By CHARMING STAFF on Sep 29, 2021 3:49:48 PM

In a pre-pandemic world, QR codes were long forgotten. After nearly vanishing into obscurity, the QR code is back โ€” and not just on restaurant tables. QR codes are making waves in the retail space, providing opportunities to learn about brands, find coupons, and make payments. 

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Topics: sustainability DPP digital product passport (DPP) Labels
3 min read

CONSUMER BUYING BEHAVIORS AND EXPECTATIONS HAVE FOREVER CHANGED THE FACE OF RETAIL

By CHARMING STAFF on Jul 26, 2021 4:42:00 PM

Itโ€™s not news that the retail landscape is now driven by the digital-savvy who seemingly have limitless shopping and buying opportunities at their fingertips. The way they discover, find and receive products has been evolving at a rapid pace in the last decade. 

As consumer behaviors have changed, retailers are left to make the decision: will they change their processes and swim, or keep things as they are and face sinking in 2025 markets? Here are the three major consumer behavior shifts that have happened โ€” and how brands can respond.  

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Topics: brand consumer insights DPP digital product passport (DPP)

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